Demographics Archives

Discover the Power of Inclusive Fundraising for ALL Donors

February 26, 2024

Jeff Brooks

Here’s some good news for fundraisers: If you make your fundraising work for everyone, regardless of their visual acuity, reading ability, attention, or knowledge and expertise — you make it better for everyone else too. That means when you write,…

Just How “Different” Are Your Donors, Really?

July 31, 2023

Jeff Brooks

Demographics

Here’s the most true and untrue statement in fundraising: “Our donors are different from other donors.” Yes, they really are different. And no, they are not! They are both unique and typical. Okay, it may sound like I’m talking out…

Fundraisers: 3 Surprising Scary Halloween Monsters

October 24, 2022

Jeff Brooks

Demographics, Maths of Fundraising

When I was a kid, the main point of your Halloween costume was to be scary. That’s why we were ghosts, vampires, werewolves, and Richard Nixon. The kids showing up at my door on Halloween these days seem to have…

The Fundraiser’s Practical Guide to Older Donors: 3 Things You Need to Know

March 28, 2022

Jeff Brooks

Demographics

One of the most difficult things about fundraising is the gap between most fundraisers and most donors. (If you are in your 50s or later, you probably already know what I’m going to say in this post.) Ours is a…

The 3 Audiences for All Fundraising — Ignore at Your Own Risk!

March 10, 2021

Jeff Brooks

Branding, Demographics

You’ve heard this quote, attributed to American department store magnate and later Postmaster General for the US Postal Service, John Wanamaker: “Half my advertising spend is wasted; the trouble is, I don’t know which half.” A pretty amazing insight. And…

Get Me Some Young Donors Right NOW!

February 24, 2020

Jeff Brooks

Demographics

Chances are, the average age of your donors is notably high. That’s how it is for almost every nonprofit on the planet. It’s a result mainly of the way the human brain works, often enhanced by economic and cultural forces.…

My Biggest Fundraising Disaster: The Sad Tale of the Cynical Humanitarians

June 19, 2018

Jeff Brooks

Demographics

Is your organization looking for a fundamental, game-changing shift in how you raise funds? I wish you the best. I hope you find it. But let me tell you something not to do in your search for transformation by sharing…

Pop Art Millennials party dancing e1521411436406

What Millennials Can Do for Your Organisation (or rather, What Millennials Can Do TO Your Organisation)

March 26, 2018

Sean Triner

Demographics

What’s the best way to get donations from people under 40 years old? Wait until they are over 40. No, I’m not making a joke. With rare exceptions, people under 40 are not a priority for fundraising approaches. They are…

Thank You For ‘Hanging Out’ With Me

December 13, 2016

Sean Triner

Trends, Branding, Demographics, Direct Mail, Donor Love

By reading my articles, I guess you care about making the world a better place and raising more money for the causes you care about. I am chuffed by the feedback I get from my updates (please send more –…

The Digital Fundraising Tipping Point

December 8, 2016

Sean Triner

Demographics, Direct Mail

Why is the this the first fundraising article featuring Matt Damon and Rachel Weisz, Simon Pegg and Uma Thurman, Naomi Campbell and Sean Triner? It is not that they are all fundraisers. Nor is it the case that they have…

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Discover the Power of Inclusive Fundraising for ALL Donors

Just How “Different” Are Your Donors, Really?

Fundraisers: 3 Surprising Scary Halloween Monsters

The Fundraiser’s Practical Guide to Older Donors: 3 Things You Need to Know

The 3 Audiences for All Fundraising — Ignore at Your Own Risk!

Get Me Some Young Donors Right NOW!

My Biggest Fundraising Disaster: The Sad Tale of the Cynical Humanitarians

What Millennials Can Do for Your Organisation (or rather, What Millennials Can Do TO Your Organisation)

Thank You For ‘Hanging Out’ With Me

The Digital Fundraising Tipping Point

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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