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Posts by Jeff Brooks

Fundraisingologist at Moceanic

Jeff Brooks is a Fundraisingologist at Moceanic. He has more than 30 years of experience in fundraising, worked as a writer and creative director on behalf of top nonprofits around the world, including CARE, St. Jude Children’s Research Hospital, Dana-Farber Cancer Institute, Feeding America, and many others. Jeff is the author of three books about fundraising and blogs at Future Fundraising Now. Moceanic blog readers can benefit from his experience by reading his articles or by joining his on-demand fundraising courses. He is also a coach and available for bookings in the Coaching+ program to help with your fundraising project and work hands-on directly with you.

Pop Art Clock

5 Time Management Gems for the Busy Season (and One Piece of Bad Advice)

Time Management
It’s the busy time for almost everyone in fundraising. The make-or-break time of year where you hit budget – or not. You’ve been going full speed for several weeks, and you have a few weeks to go before you can…
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Pop Art OOH

6 Top Tips for Landing Pages That Lead Donors to Action

Digital Fundraising
Your landing page is the make-or-break moment for your digital fundraising campaign. Get it wrong and you can lose a lot of money from would-be donors. The good news is that nonprofit landing pages have improved in recent years. Thanks…
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Pop Art lady with laptop

New Digital Workshop Is Taking People to New Places

Digital Fundraising, Fundraising Training Needs
You’ve seen this before: The digital hot-shot fires up his pitch for whatever it is he’s selling that promises to change the game for your fundraising. He talks fast and gives a lot of details that can be hard to…
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Pop Art To Do List

4 Ways to Reclaim Your Productivity from Negative Emotions

Productivity, Self-Care
Remember that old thought experiment where you imagine you have a choice: A job where the work is fulfilling and the pay is great, but all your work is destroyed every day. You make no impact on the world. A…
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Love

Just How “Different” Are Your Donors, Really?

Demographics
Here’s the most true and untrue statement in fundraising: “Our donors are different from other donors.” Yes, they really are different. And no, they are not! They are both unique and typical. Okay, it may sound like I’m talking out…
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Blow a kiss

The “Middle Siblings” of Fundraising, and How You Can Connect with Them

Major and Mid Value Donors
Mid-value donors are sometimes the “middle children” of donor files. Like the stereotypical middle child, they get less attention than the others. They can “fall through the cracks” and not get the focus and treatment they need. Nonprofits often have…
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Pop art punctuation

5 Things to Keep Fundraising Strong in Strange Times (like Now)

Crises Fundraising
Many fundraisers around the world are getting worse results now than they did during the height of the pandemic. The pandemic has not gone away, but the sense of crisis and community – that widespread feeling that something big is…
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Pop Art Great

3 Temptations that Undermine Your Fundraising Storytelling, and How to Stop Them Cold

Storytelling
You already know this: Fundraising is built on storytelling. That’s because stories activate the human brain. There are countless types of information available to us – from spreadsheets to photographs – but it’s stories that help us understand, care, connect,…
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Pop art Yes bubble

7 Ways to Make Yourself a Better Fundraiser

Fundraising Training Needs
You are in charge of your career. You want to be the best you can be. And you know that as great as on-the-job experience is, it’s not enough by itself to help you reach your potential. You need to…
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Pop Art Robot The Thinker

How AI Writing Can Defeat Your Best Projects … or Not

Writing
Artificial Intelligence invaded the members-only community of The Fundraisingology Lab on Facebook recently. Sean Triner posted a letter thanking members of our special community of fundraising professionals for their involvement and their work. What he didn’t say, at least at…
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