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Posts by Jeff Brooks

Fundraisingologist at Moceanic

Jeff Brooks is a Fundraisingologist at Moceanic. He has more than 30 years of experience in fundraising, worked as a writer and creative director on behalf of top nonprofits around the world, including CARE, St. Jude Children’s Research Hospital, Dana-Farber Cancer Institute, Feeding America, and many others. Jeff is the author of three books about fundraising and blogs at Future Fundraising Now. Moceanic blog readers can benefit from his experience by reading his articles or by joining his on-demand fundraising courses. He is also a coach and available for bookings in the Coaching+ program to help with your fundraising project and work hands-on directly with you.

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Fundraising in a Small Town

Fundraising
Christiana Stergiou and Jeff Brooks, Fundraisingologists at Moceanic answer a question from blog reader Louise: “How Do We Raise Funds in a Small Community, where Everyone Wants to Get into the Same Donors’ Pockets” Discover the answer to this thorny question…
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What makes donors respond - the image or the copy?

What Makes Donors Respond?

Donor Psychology
I found two interesting online banner ads. One from Seattle’s Union Gospel Mission, the other from UNICEF USA. Each ad is half brilliant.  And half not-so-brilliant. Sean and I talked about these ads and the easy step each of them…
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Bad advice charities are given

Crazy Advice Charities Are Given

Fundraising
Sean Triner, Fundraisingologist at Moceanic and Lynne Boardman, Managing Director at Harvey McKinnon Associates tackle some common advice nonprofits receive, including: “Don’t ask your donors to put you in your will. Talking about death will upset them.” “Don’t thank donors…
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But it won't work here, we're different

But It Won’t Work Here

Fundraising
Jeff Brooks and Sean Triner, Fundraisingologists at Moceanic, look at the common belief that fundraising tactics that work won’t work here — our country, culture, region, or cause is just different. Our conclusion — having worked for nonprofits all over…
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