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Do long letters in fundraising still work?

The Weird Power of Long Fundraising Letters

October 23, 2017
Sean Triner
Direct Mail, Donor Psychology, Major and Mid Value Donors
Long letters work better. But don’t just take it from me. Dr Barnardo wrote a four-page appeal letter in London in the 1880s using classic direct mail techniques: Underlining, urgency, dollar handles, specific ask and a clear reference to what…
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When My Mum Helped My Fundraising

October 25, 2016
Sean Triner
Donor Psychology
Six years ago my mum helped me craft a little fundraising plan and story around my 40th birthday. The campaign was featured on SOFII, including the letter. Last week, mum was very ill so I got the next flight to…
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