Russell James Archives

How Fundraising Words Are Different from Sales Words

June 24, 2024

Russell James

Excerpted from The Storytelling Fundraiser by Professor Russell James. The full book (along with many other fundraising resources) is available for free at Encourage Generosity. Isn’t fundraising just sales? Whether it’s a used car or insurance or scholarships, sales…

How to Tell Fundraising Stories and Avoid What Makes Them Go Wrong

February 19, 2024

Russell James

Storytelling

Excerpted from The Storytelling Fundraiser by Professor Russell James. The full book (along with many other fundraising resources) is available for free at Encourage Generosity. An effective fundraising story isn’t just a good story. It must do something. It must…

Are You Fundraising in the Right “World”? It Makes All the Difference!

October 17, 2022

Russell James

Donor Psychology, Storytelling

One of the reasons fundraising is such a challenge is that all of us – donors and fundraisers alike – live simultaneously in two different worlds: “Story World,” the part of the human mind that acts on emotion, social cues,…

What Behavioral Science Tells Us about Stories and Math in Fundraising

July 18, 2022

Russell James

Maths of Fundraising, Storytelling

Excerpted from The Storytelling Fundraiser by Professor Russell James. The full book (along with many other fundraising resources) is available for free at Encourage Generosity. For nonprofit managers, numbers are important. Numbers define success or failure. Numbers keep the lights…

Pop Art Woman Trying to make Decision Between Yes or No e1587283370573

Is this a Good Time or a Terrible Time for Bequest Fundraising?

April 20, 2020

Jeff Brooks

Bequests and Legacies

One of the more surprising outcomes of the COVID-19 crisis is a surge in people updating their Wills. Several online Will sites have reported twice the normal volume of people creating or updating their Wills. Well, it makes sense, according…

Pop Art Secret to engaging with donors about bequests e1537776274823

VIDEO: The Amazing “4-S” Method for Nervous Bequest Fundraisers

November 5, 2018

Christiana Stergiou

Bequests and Legacies

In this quick video interview, Professor Russell James, Professor of Charitable Financial Planning at Texas Tech University, shares the “4-S” Method of engaging with donors about bequest giving: Story Story Story Shut up Following this method can make the most…

Pop Art Woman light on the palm e1537496107373

VIDEO: The Magic Words of Bequest Fundraising

October 1, 2018

Christiana Stergiou

Bequests and Legacies

Professor Russell James, Professor of Charitable Financial Planning at Texas Tech University, shares the words and phrases that help donors connect meaningfully with the topic of bequest giving. Learn the importance of: “Family” language The importance of simplicity The power…

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How Fundraising Words Are Different from Sales Words

How to Tell Fundraising Stories and Avoid What Makes Them Go Wrong

Are You Fundraising in the Right “World”? It Makes All the Difference!

What Behavioral Science Tells Us about Stories and Math in Fundraising

Is this a Good Time or a Terrible Time for Bequest Fundraising?

VIDEO: The Amazing “4-S” Method for Nervous Bequest Fundraisers

VIDEO: The Magic Words of Bequest Fundraising

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How Fundraising Words Are Different from Sales Words

How to Tell Fundraising Stories and Avoid What Makes Them Go Wrong

Are You Fundraising in the Right “World”? It Makes All the Difference!

What Behavioral Science Tells Us about Stories and Math in Fundraising

Is this a Good Time or a Terrible Time for Bequest Fundraising?

VIDEO: The Amazing “4-S” Method for Nervous Bequest Fundraisers

VIDEO: The Magic Words of Bequest Fundraising

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

HOW WE CAN HELP YOU

MORE

SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

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FUNDRAISING TIPS FROM MOCEANIC

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
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Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2