Mar12 FundraisingThermomete e1520999223743

How To Test In Fundraising So You Learn Cool Stuff You Can Use

Direct Mail, Maths of Fundraising
4 Reasons Direct-Response Tests End up Telling You Nothing Sean claimed the other day that 91.645% of direct response fundraising tests are a waste of time. “Dude,” I said, “that’s fake news. The real number is 91.625%!” Either way, though,…
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Soi Dog Foundation

What Works on Facebook: Old Fashioned Direct Mail Offers

Digital Fundraising, Direct Mail
It is great to see that the techniques we learned in direct mail seem to apply in the digital space too. I reckon that in direct marketing, nothing has actually changed in how the ‘offer’ works. Just we deliver it…
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