Pop Art Young Woman Sitting and Reading Book with Hand Sign Thumb Up e1516058983957

The Fundraiser’s Number One Challenge: The Boss

Fundraising
Christiana Stergiou and Jeff Brooks, Fundraisingologists at Moceanic, discuss recent polling where professional fundraisers overwhelmingly cited interference from bosses — executive directors, presidents, board members, and other authorities — to be the most significant challenge they face in their work.…
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Pop Art Businessman Giving High Five to Business Woman e1515051494580

Fundraising in a Small Town

Fundraising
Christiana Stergiou and Jeff Brooks, Fundraisingologists at Moceanic answer a question from blog reader Louise: “How Do We Raise Funds in a Small Community, where Everyone Wants to Get into the Same Donors’ Pockets” Discover the answer to this thorny question…
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What makes donors respond - the image or the copy?

What Makes Donors Respond?

I found two interesting online banner ads. One from Seattle’s Union Gospel Mission, the other from UNICEF USA. Each ad is half brilliant.  And half not-so-brilliant. Sean and I talked about these ads and the easy step each of them…
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But it won't work here, we're different

But It Won’t Work Here

Fundraising
Jeff Brooks and Sean Triner, Fundraisingologists at Moceanic, look at the common belief that fundraising tactics that work won’t work here — our country, culture, region, or cause is just different. Our conclusion — having worked for nonprofits all over…
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