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Jeff Brooks, Pareto Fundraising, Sean Triner

So how often should you mail? Pareto Fundraising, the company I co-founded before Moceanic, looks at data and tries to work out what the optimum communications program should be to maximise lifetime value from donors. Donors are very expensive to…

Here’s a Powerful New Way to Be a More Effective Fundraiser

May 17, 2017

Coaching+, Jeff Brooks

People ask me why I’ve joined my Australian friends in this new company with a funny name. It’s because we’re doing some of the most important and impacting work in the fundraising industry: Helping fundraisers become more effective. So they…

How the Way You Measure Success Can Shape Your Organization’s Future

May 7, 2017

Cost of Fundraising, Jeff Brooks, Return on Investment, ROI

When corporations fail to invest in their future, we shake our heads and wonder why they’re so shortsighted. Think of the once-important ice-delivery companies. They didn’t realize they were in the business of providing ice; they apparently thought they were…

What Are Fundraisers’ Most Pressing Problems?

May 3, 2017

Fundraising Coaching, Fundraising Courses, Jeff Brooks, Sean Triner, Training

Are These Seven Fundraising Woes Yours Too? When Jeff arrived at Moceanic he offered two free ninety-minute Coaching+ sessions for the two ‘best’ 100-word description of the challenges faced by responders. We were quite literally inundated with entries from hundreds…

“Sign the Enclosed Placenta”: The Weird Power of Errors in Fundraising

April 22, 2017

Coaching+, Jeff Brooks, Moceanic, Sean Triner

Don’t you hate making errors? They make you look and feel stupid. But errors are funny things. It’s impossible to predict what damage they’ll do. Surprisingly often, they hurt your pride a lot more than they hurt anything else. We…

What is Essential Data to Capture and Why?

April 19, 2017

Data, Jeff Brooks, Pareto Fundraising, Rage Giving, Sean Triner, Supporter Connection Survey

It’s called “rage giving” — impulsive donations to organisations seen as resisting the agenda of US President Trump. It has resulted in an astounding outpouring of philanthropy for some organisations: The American Civil Liberties Union has raised more than $80…

Magical New Survey Type Can Power Fundraising Growth for Years to Come

April 18, 2017

Jeff Brooks, Pareto Fundraising, Sean Triner, Supporter Connection Survey

Thanks for all the fantastic messages from the Moceanic fundraising tribe. I’m feeling very welcome — thank you! One of the things I’m most excited about at Moceanic is sharing knowledge and learning even more about fundraising… Moceanic is all…

A Moment of Change – From Jeff Brooks

April 11, 2017

Jeff Brooks, Moceanic, Sean Triner

Remember that scene in The Wizard of Oz when Dorothy’s house is finally dropped to earth by the tornado, and she cautiously opens the door to see where she is? As the door opens, you see outside — and it’s blazing with saturated, bright…

Digital Fundraising Beyond Doggies and Dolphins

March 20, 2017

Amnesty International, Australia for Dolphins, Christiana Stergiou, Examples of Good Fundraising, Jeff Brooks, Ken Burnett, Moceanic, Soi Dog