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25-Minute Free Call, Jeff Brooks, Sean Triner

Jeff and I have both written articles about how mailing more times, raised more money. Because we see so MUCH data around giving, we are both huge advocates for mailing more often. Not because we sell mailings or print, but…

The Calculation That Can Chart Your Future

June 5, 2017

Cost of Fundraising, Jeff Brooks, Net Present Value, Pareto Principle

Net Present Value Net present value (NPV) is a finance term that’s meant to help you decide whether an investment is worthwhile or not. It’s pretty much the same for fundraisers, who can calculate NPV this way: Total projected lifetime…

How To Break The $100 Logjam

May 30, 2017

A Way to Cultivate Mid-Value Donors There’s a strange thing that happens on nearly every donor file I’ve looked at. It could be happening on yours: The $100 Logjam. It goes like this: We expect a donor file to be…

How Many Times Can You Mail Your Donors Before They Rise Up And Kill You?

May 29, 2017

Jeff Brooks, Pareto Fundraising, Sean Triner

So how often should you mail? Pareto Fundraising, the company I co-founded before Moceanic, looks at data and tries to work out what the optimum communications program should be to maximise lifetime value from donors. Donors are very expensive to…

Here’s a Powerful New Way to Be a More Effective Fundraiser

May 17, 2017

Coaching+, Jeff Brooks

People ask me why I’ve joined my Australian friends in this new company with a funny name. It’s because we’re doing some of the most important and impacting work in the fundraising industry: Helping fundraisers become more effective. So they…

How the Way You Measure Success Can Shape Your Organization’s Future

May 7, 2017

Cost of Fundraising, Jeff Brooks, Return on Investment, ROI

When corporations fail to invest in their future, we shake our heads and wonder why they’re so shortsighted. Think of the once-important ice-delivery companies. They didn’t realize they were in the business of providing ice; they apparently thought they were…

What Are Fundraisers’ Most Pressing Problems?

May 3, 2017

Fundraising Coaching, Fundraising Courses, Jeff Brooks, Sean Triner, Training

Are These Seven Fundraising Woes Yours Too? When Jeff arrived at Moceanic he offered two free ninety-minute Coaching+ sessions for the two ‘best’ 100-word description of the challenges faced by responders. We were quite literally inundated with entries from hundreds…

“Sign the Enclosed Placenta”: The Weird Power of Errors in Fundraising

April 22, 2017

Coaching+, Jeff Brooks, Moceanic, Sean Triner

Don’t you hate making errors? They make you look and feel stupid. But errors are funny things. It’s impossible to predict what damage they’ll do. Surprisingly often, they hurt your pride a lot more than they hurt anything else. We…

What is Essential Data to Capture and Why?

April 19, 2017

Data, Jeff Brooks, Pareto Fundraising, Rage Giving, Sean Triner, Supporter Connection Survey