Jeff Brooks Archives | Page 9 of 13

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The Art of Not Being Clever in Your Fundraising

January 22, 2018

One of the reasons I like the Web: It’s helping kill off the Clever Headline. Google and the other search engines don’t understand puns. They don’t appreciate wordplay. They don’t admire a Joycean multilingual, triple-entendre, back-flip ironic headline. These things…

11 Ways to Beat the Odds and Raise a Lot of Money

January 22, 2018

Jeff Brooks

Fundraising

Fundraising is just hard. Not only are you trying to persuade strangers to give you money for almost nothing in return — but you’re asking all that of people who are being asked by dozens of other fundraisers at the…

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The Fundraiser’s Number One Challenge: The Boss

January 15, 2018

Jeff Brooks

Fundraising

Christiana Stergiou and Jeff Brooks, Fundraisingologists at Moceanic, discuss recent polling where professional fundraisers overwhelmingly cited interference from bosses — executive directors, presidents, board members, and other authorities — to be the most significant challenge they face in their work.…

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Four Ways Nonprofit Bosses Kill Fundraising – and How You Can Fight Back (but Keep Your Job)

January 15, 2018

Jeff Brooks

Fundraising

One of the more startling things we’ve learned here at Moceanic is how big a problem nonprofit CEOs are for fundraising. Far too many people in the fundraising profession have a significant uphill battle to fight on every project they…

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Fundraising in a Small Town

January 8, 2018

Jeff Brooks

Fundraising

Christiana Stergiou and Jeff Brooks, Fundraisingologists at Moceanic answer a question from blog reader Louise: “How Do We Raise Funds in a Small Community, where Everyone Wants to Get into the Same Donors’ Pockets” Discover the answer to this thorny question…

What Makes Donors Respond?

December 11, 2017

Jeff Brooks

Donor Psychology

I found two interesting online banner ads. One from Seattle’s Union Gospel Mission, the other from UNICEF USA. Each ad is half brilliant. And half not-so-brilliant. Sean and I talked about these ads and the easy step each of them…

Should I Delay Fundraising Because of an Election?

December 11, 2017

Jeff Brooks

Fundraising

Christiana Stergiou and Jeff Brooks, Fundraisingologists at Moceanic answer a question from blog reader Fiona in New Zealand: Should I Delay My Appeal Because of an Election? The answer might surprise you! Please share your thoughts by leaving a reply below.…

But It Won’t Work Here

November 27, 2017

Jeff Brooks

Fundraising

Jeff Brooks and Sean Triner, Fundraisingologists at Moceanic, look at the common belief that fundraising tactics that work won’t work here — our country, culture, region, or cause is just different. Our conclusion — having worked for nonprofits all over…

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5 Kinds of Fundraising Failure and How to Emerge from Them Victorious

November 20, 2017

Jeff Brooks

Fundraising

Failure is inevitable in fundraising. Show me an organization that never fails, and I’ll show you one that’s not prepared for the future. Even the very near future. Here are five categories of fundraising failure — and how you can…

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How You Can Have Your Own Ice Bucket Challenge-like Success

November 6, 2017

Jeff Brooks

Bequests and Legacies, Major and Mid Value Donors, Monthly Giving

It’s easier than you think! Remember the Ice Bucket Challenge? It happened in the Summer of 2015 when the ALS Association in the US (and a number of related organizations around the world, where ALS is often called motor neurone…

The Art of Not Being Clever in Your Fundraising

11 Ways to Beat the Odds and Raise a Lot of Money

The Fundraiser’s Number One Challenge: The Boss

Four Ways Nonprofit Bosses Kill Fundraising – and How You Can Fight Back (but Keep Your Job)

Fundraising in a Small Town

What Makes Donors Respond?

Should I Delay Fundraising Because of an Election?

But It Won’t Work Here

5 Kinds of Fundraising Failure and How to Emerge from Them Victorious

How You Can Have Your Own Ice Bucket Challenge-like Success

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

Topics

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don’t want to miss out.

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On Friday September 20, the Moceanic team is joining students around the world for the Global Climate Strike. We urge you to stand up for our planet and their future by joining the strike and working for change. This does make a difference.

You can close this box to continue to our site. But instead, please find out more about the Global Climate Strike here.

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

REGISTER HERE!

SIGN UP FOR FREE FUNDRAISING TIPS

Nearly every single tip we give you could make your cause more money. You don’t want to miss out.

Popular Posts

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

Topics

Tags

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

REGISTER HERE!

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2