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Do I Still Love Premiums!? (2022 update added)

Direct Mail, Bequests and Legacies, Major and Mid Value Donors, Monthly Giving
Are premium direct mails still pulling their weight in donor acquisition? Direct mail, and in particular, premium direct mail, provided the largest source of new ‘one-off’ donors in Australia and New Zealand in 2016.  Also, direct mail is also the…
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101 Fundraising

Is the British Crisis in Fundraising Real? Or a Crisis of Courage?

If you are interested in the ‘crisis’ in British Fundraising, which started after a charity supporter, Olive Cooke, committed suicide in Bristol, England. Newspapers accused charities of hounding her to death. Her family denied that, but by then the truth…
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