Copywriting Archives | Page 6 of 7

Do long letters in fundraising still work?

Why Your Boss Is Wrong – Long Letters Do Work Better In Fundraising.

September 19, 2017

Jeff Brooks

Aunt Ruth was smiling. Aglow with happiness. I couldn’t figure it out. My 79-year-old aunt had just brought in the day’s mail. There was a lot of it, including several fundraising appeals. She threw one away unopened. The others she…

Six Steps to Make Your Communications Sticky

September 1, 2017

Sean Triner

Donor Love, Branding, Donor Psychology, Storytelling

How do you make sure that everything you write grabs the reader’s attention, engages them and makes something happen? After all, there is no point writing stuff that doesn’t have the desired outcome. Even if that outcome is to help…

Passive-Aggressive Fundraising — Just Stop It!

August 22, 2017

Jeff Brooks

Fundraising

Do you need your donors? It’s a yes-or-no question. There’s no maybe, no degrees of agreement. You need donors to make your work possible, or you have some other source of funding and you don’t need donors. Even if donors…

How to Prevent the Heartbreak of Boring Fundraising

August 22, 2017

Sheena Greer

Writing

If you think you’re boring your audience, go slower not faster. – Gustav Mahler (20th century Austrian composer) When I come across really boring fundraising copy, I think two things: The writer was rushed. And she doesn’t seem to care.…

So You Think You’re Donor Centric?

August 4, 2017

Jeff Brooks

Fundraising

There was a list of “donor centric fundraising tactics” floating around our industry a few months ago. It was mostly proven and common-sense tactics for treating donors with respect, thanking them, showing them the difference their giving makes. Stuff like…

The Power of Witnessing

July 20, 2017

Sean Triner

Storytelling

Many charities have proven that telling individual stories is more motivating for potential donors than throwing statistics and numbers at them. Telling potential donors that there are 10,000 people diagnosed with a disease per annum is not as effective as…

How Your Best Fundraising Turns into Junk Mail When You Aren’t Looking

July 20, 2017

Jeff Brooks

Direct Mail

Are you worried your organization might be sending out junk mail? Here’s a quick way to find out. Check any of these statements you agree with: ❒ Our mail annoys our donors. ❒ I wish we didn’t have to ask…

Pop Art Pop Art Confident Business Woman Super Hero in Suit with Red Cape 123RF

The Secret of Success: Do Only What Only You Can Do

July 3, 2017

Dearne Cameron

Fundraising, Fundraising Training Needs

Guest blogger – Dearne Cameron, CEO of Pareto Fundraising (Sorry Moceanic subscribers and Dearne – the email that you may have received about this post did not explain that Dearne is the guest author of this article – not Sean!)…

How to Raise Funds on Obscure Holidays and Awareness Days

July 3, 2017

Jeff Brooks

Donor Psychology

July is National Wheelchair Beautification Month here in the USA. It’s also Cord Blood Awareness Month. I’m not telling you this in order to mock these awareness holidays. There are no doubt quality nonprofit organizations that use these days to…

How To Free Your Fundraising From The Destructive Power Of Committees

June 19, 2017

Jeff Brooks

Fundraising

Raise your hand if you’ve seen the damage committees can do to fundraising. Keep that hand up if you’re on such a committee. Thought so. Committees are ubiquitous in our industry. And deadly. The committee that really screws things up…

NEW FREE WORKSHOP: Double Your Year-End Donations

Why Your Boss Is Wrong – Long Letters Do Work Better In Fundraising.

Six Steps to Make Your Communications Sticky

Passive-Aggressive Fundraising — Just Stop It!

How to Prevent the Heartbreak of Boring Fundraising

So You Think You’re Donor Centric?

The Power of Witnessing

How Your Best Fundraising Turns into Junk Mail When You Aren’t Looking

The Secret of Success: Do Only What Only You Can Do

How to Raise Funds on Obscure Holidays and Awareness Days

How To Free Your Fundraising From The Destructive Power Of Committees

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SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

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