Copywriting Archives | Page 6 of 7

How to Prevent the Heartbreak of Boring Fundraising

August 22, 2017

Sheena Greer

If you think you’re boring your audience, go slower not faster. – Gustav Mahler (20th century Austrian composer) When I come across really boring fundraising copy, I think two things: The writer was rushed. And she doesn’t seem to care.…

So You Think You’re Donor Centric?

August 4, 2017

Jeff Brooks

Fundraising

There was a list of “donor centric fundraising tactics” floating around our industry a few months ago. It was mostly proven and common-sense tactics for treating donors with respect, thanking them, showing them the difference their giving makes. Stuff like…

The Power of Witnessing

July 20, 2017

Sean Triner

Storytelling

Many charities have proven that telling individual stories is more motivating for potential donors than throwing statistics and numbers at them. Telling potential donors that there are 10,000 people diagnosed with a disease per annum is not as effective as…

How Your Best Fundraising Turns into Junk Mail When You Aren’t Looking

July 20, 2017

Jeff Brooks

Direct Mail

Are you worried your organization might be sending out junk mail? Here’s a quick way to find out. Check any of these statements you agree with: ❒ Our mail annoys our donors. ❒ I wish we didn’t have to ask…

Pop Art Pop Art Confident Business Woman Super Hero in Suit with Red Cape 123RF

The Secret of Success: Do Only What Only You Can Do

July 3, 2017

Dearne Cameron

Fundraising, Fundraising Training Needs

Guest blogger – Dearne Cameron, CEO of Pareto Fundraising (Sorry Moceanic subscribers and Dearne – the email that you may have received about this post did not explain that Dearne is the guest author of this article – not Sean!)…

How to Raise Funds on Obscure Holidays and Awareness Days

July 3, 2017

Jeff Brooks

Donor Psychology

July is National Wheelchair Beautification Month here in the USA. It’s also Cord Blood Awareness Month. I’m not telling you this in order to mock these awareness holidays. There are no doubt quality nonprofit organizations that use these days to…

How To Free Your Fundraising From The Destructive Power Of Committees

June 19, 2017

Jeff Brooks

Fundraising

Raise your hand if you’ve seen the damage committees can do to fundraising. Keep that hand up if you’re on such a committee. Thought so. Committees are ubiquitous in our industry. And deadly. The committee that really screws things up…

Why Do You Do What You Do?

February 10, 2017

Sean Triner

Donor Love, Donor Psychology

As I was working on some articles about story-telling, copywriting for your website and making your direct mail great I found I had to come back to the absolute fundamentals about why we in charities write anything at all. It…

Thank You For ‘Hanging Out’ With Me

December 13, 2016

Sean Triner

Trends, Branding, Demographics, Direct Mail, Donor Love

By reading my articles, I guess you care about making the world a better place and raising more money for the causes you care about. I am chuffed by the feedback I get from my updates (please send more –…

Two Doves Christian images Sean Triner blog e1515396409974

The Odd Line From the Bible Increases Response Rate From Christians, But What About Non-Christians?

September 13, 2016

Sean Triner

Direct Mail, Donor Love, Major and Mid Value Donors

I have read many a post, article or heard words of wisdom that people who partake in religious activities tend to be slightly more generous than those that don’t. It is hard to get concrete data to back that up in…

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How to Prevent the Heartbreak of Boring Fundraising

So You Think You’re Donor Centric?

The Power of Witnessing

How Your Best Fundraising Turns into Junk Mail When You Aren’t Looking

The Secret of Success: Do Only What Only You Can Do

How to Raise Funds on Obscure Holidays and Awareness Days

How To Free Your Fundraising From The Destructive Power Of Committees

Why Do You Do What You Do?

Thank You For ‘Hanging Out’ With Me

The Odd Line From the Bible Increases Response Rate From Christians, But What About Non-Christians?

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

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Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
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SIGN UP FOR FREE FUNDRAISING TIPS

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SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

HOW WE CAN HELP YOU

MORE

SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

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New York: 3:30pm Thursday, Aug 23
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Times don’t suit? Check out Option 2