Pop Art Astronaut holding money

VIDEO: How Much Do You Cost?

Maths of Fundraising
Too often we treat the time of fundraising professionals like you as if it’s a free resource. But it’s not at all free. In fact, it’s the most precious and irreplaceable resource you have. And when you put a dollar…
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pop art tools in hand repair 123rf

6 Ways to Measure Your Fundraising to Understand Your Donors

Maths of Fundraising
I love data. Please don’t worry about me, I also like skiing, Star Wars, sneakers, dancing, and playing Lego with my daughter. I also really like people-watching. I can easily spend hours watching people and pondering why they are where…
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pop art alarm clock e1541662892489

VIDEO: How Much Do YOU Cost Your Organisation?

Maths of Fundraising
Should you write that appeal? Plan that event? Make those phone calls? Or would it be smarter to outsource it? There’s an amazingly easy way to calculate that. In this short video, I’ll show how an astoundingly complex bundle of…
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Pop Art Businessman watered money dollars from a watering can

How Cost-Effectiveness Could Destroy Your Charity

Maths of Fundraising
Write down these three things: Your favourite charity — not the one you work for How you support that charity (monthly gift, volunteer, occasional donation) Why you support them Here’s mine: My favourite charity: The Sumba Foundation How I support…
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Domino's Pizza learned and put to work in their marketing.

VIDEO: How to Use — or Misuse Donor Lifetime Value

Maths of Fundraising
Professor Adrian Sargeant of The Philanthropy Centre, talks about Donor Lifetime Value – an important measurement that can vastly improve your fundraising if you use it well… or dig you into a very deep hole if you use it poorly!…
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Pop Art Woman talking on phone e1511128330370

The Challenge with the Phone and Fundraising

Major and Mid Value Donors, Maths of Fundraising, Monthly Giving
The telephone is one of the most important tools fundraisers have. It truly is a wonderful machine, because it allows us to speak with our lovely donors for little cost. But there’s a problem. Quite often we simply can’t get…
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Who is more likely to give you $5000?

Who is Most Likely to Give You $5,000?

Benchmarking, Major and Mid Value Donors, Maths of Fundraising
Quiz question: Who is most likely to donate $5,000? Picture this scenario. You have two donors. Donor A Kate (and her husband, Clarke).  In their mid 40’s, with two kids. They donate automatically every month through their credit card.  They…
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Loadsa money multi currencies

The Missing Millions in YOUR Charity’s Database

Direct Mail, Major and Mid Value Donors, Maths of Fundraising
You could be raising a lot more money than you are. Maybe millions more. Where are these missing millions? In your database. Really. It’s the money people would donate if only you gave them the right opportunity. The problem is…
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Make More for Your Cause with the Pareto Principle

Finding Your Best Donors with the Secret of “Pareto Squared”

Direct Mail, Major and Mid Value Donors, Maths of Fundraising
If you are a fundraiser, you probably already know all about the Pareto Principle or 80/20 rule. This rule tells you that 80% of revenue will come from 20% of your donors. But you might not yet have heard about…
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The Maths of Mid-Value Donors

The Maths of Mid-Value Donors

Benchmarking, Major and Mid Value Donors, Maths of Fundraising
Firstly, well done for reading past the title of this article. The word Math can scare many fundraisers away. But you and I know that any serious fundraiser needs to understand the numbers behind fundraising. And this is rather easy…
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