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The Calculation That Can Chart Your Future

Maths of Fundraising, Major and Mid Value Donors
Net Present Value Net present value (NPV) is a finance term that’s meant to help you decide whether an investment is worthwhile or not. It’s pretty much the same for fundraisers, who can calculate NPV this way: Total projected lifetime…
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How To Break The $100 Logjam

Direct Mail, Donor Love, Major and Mid Value Donors
A Way to Cultivate Mid-Value Donors There’s a strange thing that happens on nearly every donor file I’ve looked at. It could be happening on yours: The $100 Logjam. It goes like this: We expect a donor file to be…
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My Thank-You Message Raised Loads of Money! Why Is Sean Complaining?

Donor Love, Digital Fundraising, Major and Mid Value Donors
I got this brilliant message from April Kelsey – a fundraising and communications specialist based in Hampton, VA, USA. Hey, Sean! Today I made about $100k off ONE thank you email, applying techniques I’ve been learning from you and others…
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Magical New Survey Type Can Power Fundraising Growth for Years to Come

Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors
Thanks for all the fantastic messages from the Moceanic fundraising community. I’m feeling very welcome — thank you! One of the things I’m most excited about at Moceanic is sharing knowledge and learning even more about fundraising… Moceanic is all…
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Fundraising

Donor Surveys are Great! But Should We Ask for Money?

Donor Love, Donor Psychology, Major and Mid Value Donors, Maths of Fundraising
Genuine donor surveys are the most powerful tool in fundraising.  They are effectively a large, technological extension of your ears.  And few would argue that listening to individual donors about their motivations, needs and opinions is a bad thing. Whether…
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Making the Big Ask. How to Avoid a No.

Major and Mid Value Donors
Vicki Rasmussen has raised tens of millions of dollars in one to one meetings with donors.  I caught up with her at a State fundraising conference and she agreed to share some tips with my subscribers (you!). It is really…
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The Art of Asking

How Not to Ask For That Big Donation….

Major and Mid Value Donors
You get a meeting with a donor who has the potential and interest in giving you a large donation. What’s next? Here we look at how NOT to get that donation! A funny video with some serious points from GivingWest. …
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Do You Know the Right Way to Ask for Big Gifts From Major Donors?

Major and Mid Value Donors
I am on my way home after meeting lots of fundraisers in USA, Europe, and Africa.  I have learned lots and hopefully helped a bit too. I caught up with Simone Joyaux, who is brilliant. Sometimes she is angry, especially…
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originalequityvsequality

Equality vs Equity

Major and Mid Value Donors
In my most recent guest blog, Simone Joyaux talks about a major donor valuing the fighting for equity. I realised on reading this, in the context it was set, that some people may not know the difference between ‘Equity’ and…
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The Odd Line From the Bible Increases Response Rate From Christians, But What About Non-Christians?

Direct Mail, Donor Love, Major and Mid Value Donors
I have read many a post, article or heard words of wisdom that people who partake in religious activities tend to be slightly more generous than those that don’t.  It is hard to get concrete data to back that up in…
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