Fundraisers can spend a lot of time asking “Where can I find some major donors?” They can spend enormous resources searching for these loving and generous people in all kinds of places. Clever fundraisers do it the easy way: They start…
Read MoreFinding Your Best Donors with the Secret of “Pareto Squared”
If you are a fundraiser, you probably already know all about the Pareto Principle or 80/20 rule. This rule tells you that 80% of revenue will come from 20% of your donors. But you might not yet have heard about…
Read MoreThe Maths of Mid-Value Donors
Firstly, well done for reading past the title of this article. The word Math can scare many fundraisers away. But you and I know that any serious fundraiser needs to understand the numbers behind fundraising. And this is rather easy…
Read MoreSorry Darling, Not Everyone Wants a Relationship With You
It’s a question that many fundraisers ask me about mid-value donors. And it’s one of the key things that came up at my webinar All About Mid-Value Donors yesterday: How can I identify those donors ‘worth’ an extra investment in time…
Read MoreReally Integrating Direct Mail with Major Donors and Bequests
I believe the new big thing for charities (and something Roger Craver of The Agitator has pointed out) is something really old-fashioned: talking to your donors face to face. Especially mid-value donors and those considering making bequests. The charities that…
Read MoreMake More for Your Cause with the Pareto Principle
When we founded Pareto Fundraising, my friend Paul and I named it that for a reason: The mathematical concept of the Pareto Principle. Most people in direct marketing understand the principle in general. They get that 80% of your income will…
Read MoreAussie Mid-Value v US Mid-Level Donor Plans
We say tomato, you say tomato. Okay, that doesn’t work in writing. What about colour v color? Elevator v lift, dunny v washroom? You get the picture. There’s more than one way to speak English! Roger Craver told me US…
Read MoreSave the Snails Hyper-Personalisation In Action
Hyper-personalisation is a phrase coined by fundraising author Mal Warwick. He used it to describe going well beyond normal personalisation in direct marketing. It is all about asking donors questions and reflecting their answers back to them. Using this technique…
Read MoreThe Data Does Wonders, But Only If You Use It
When I tell people about our Supporter Connection Survey, one of the most common questions I’m asked is this: What exactly do I do with the data we gather? Let me give you a quick look at how to handle…
Read MoreThis Survey Type Is Better Than Almost Anything Else You Can Do in Fundraising
One of the first things I learned about when I joined Moceanic a few months ago was an amazing fundraising technique we called the Supporter Connection Survey. I was blown away… But now I’m even more blown away because I’ve…
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