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Moceanic pop art Survey Question

The Strange Survey Question that Can Help You Uncover Your “Hidden” Major Donors

Major and Mid Value Donors
I could hardly believe it the first time I saw it, but here’s a question that can help you raise a lot of extra money from donors you never knew had the capacity to give large donations. Here’s the question:…
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Pop Art pink heart major donor

How to Find and Cultivate Your “Hidden” Major Donors

Major and Mid Value Donors
It’s strange to think about, but probably true: Hiding in your donor database, there’s someone who has a lot of money and a propensity to make charitable gifts, including to your organization … … but they’ve never made a large…
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Pop Art Busy woman multitasking

How to Transform Your Fundraising from a Merry-Go-Round to a Journey

Bequests and Legacies, Major and Mid Value Donors, Monthly Giving
You’ve probably felt this: Year after year, campaign after campaign, you work so hard to do great fundraising. Sometimes it goes great! 😃 Sometimes things don’t work very well. 🙁 You have amazing years and difficult years. 😃 🙁 😃…
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An Integrated Multichannel Fundraising Campaign Is Easier Than You Think

Here’s One Easy Tool That Transforms Your Fundraising

Bequests and Legacies, Major and Mid Value Donors, Monthly Giving
Suppose I told you there’s a fundraising tool you (yes you!) can put to work that will do these things: Gather information on what motivates your best donors to give, so you can speak more personally and relevantly to them.…
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Pop Art Money as a gift e1536194263481

How Much Is Too Much for High-End Direct Mail Packs?

Major and Mid Value Donors
Great question from an alert reader: I was talking about the power of elaborate mid-value direct mail packs. You know, the kind that mails in a special envelope, has a multi-page letter, and all kinds of interesting enclosures. It can…
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Pop Art man and woman in panic tax reform crisis e1518767054386

VIDEO: New US Tax Law: For Fundraisers, the Sky Is Not Falling

Fundraising, Major and Mid Value Donors
Claire Axelrad of Clairification talked with Jeff about the recent change in tax laws in the US. While many have predicted terrible drops in revenue from some donors because of changes in the tax code — Claire says, Chill out!…
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How to visit your donors

How to Visit Your Best Donors

Major and Mid Value Donors
We know that speaking one-on-one with people who care about our cause is the very best way to build relationships. “Most donors are significantly under-giving,” Amy Eisenstein told me. Amy is one of the most successful major donor fundraisers I…
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Pop Art Businessman Giving High Five to Business Woman e1515051494580

Two Ways to Approach Your Mid-Value and Major Donors

Major and Mid Value Donors
A well-researched tale about two fundraising approaches. Featuring Bastian the fundraiser at Malnutrition: Unacceptable For Children (MUFC) and Jamie from Let’s Feed Children (LFC). Bastian and Jamie both became fundraisers at about the same time just over a year ago. Both had the job…
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Pop Art Woman talking on phone e1511128330370

The Challenge with the Phone and Fundraising

Major and Mid Value Donors, Maths of Fundraising, Monthly Giving
The telephone is one of the most important tools fundraisers have. It truly is a wonderful machine, because it allows us to speak with our lovely donors for little cost. But there’s a problem. Quite often we simply can’t get…
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Pop Art Business Woman with Money e1511147400730

Mid-Value Donors: Neglected and Desperate to Help

Fundraising, Major and Mid Value Donors
Harvey McKinnon, Harvey McKinnon Associates, and Sean Triner, Fundraisingologist at Moceanic, discuss that important group of donors who fall between your top donors and your general donors. Learn how to treat them and communicate with them in ways that will…
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