Donor Psychology Archives

How Fundraising Words Are Different from Sales Words

June 24, 2024

Russell James

Excerpted from The Storytelling Fundraiser by Professor Russell James. The full book (along with many other fundraising resources) is available for free at Encourage Generosity. Isn’t fundraising just sales? Whether it’s a used car or insurance or scholarships, sales…

Fundraising Is about Love … and It’s Not Always Easy

August 7, 2023

Moceanic Team

Donor Psychology

Worried that your fundraising communications are promoting “saviorism”? You are not alone. In many sectors, fundraisers feel trapped between messaging that perpetuates harmful beliefs and practices … and messages that don’t effectively connect with donors. We brought together some fundraising…

Donors are from Mars, Nonprofits are from Venus: Here’s What You Can Do about it!

July 3, 2023

Alena Plavsic

Donor Love, Donor Psychology

Have you noticed that as soon as a human being starts working for a nonprofit, something changes in them? They start talking like robots, using lots of big words, and trying to sound as impressive as possible as if the…

How to Create Amazing Fundraising That Goes Beyond “Donor as Hero”

June 5, 2023

June Steward

Donor Psychology

June Steward previously wrote about the challenges of effectively motivating donors to give while fully respecting the dignity of those donors who wish to help, and without promoting a sense of “white saviourism.” (See Worried about “donor as hero” fundraising?…

Are You Fundraising in the Right “World”? It Makes All the Difference!

October 17, 2022

Russell James

Donor Psychology, Storytelling

One of the reasons fundraising is such a challenge is that all of us – donors and fundraisers alike – live simultaneously in two different worlds: “Story World,” the part of the human mind that acts on emotion, social cues,…

3 Ways to Raise Funds When Your Cause Isn’t Exciting

April 11, 2022

June Steward

Donor Psychology, Writing

I’ve heard many a fundraiser bemoan the fact that their cause isn’t easy. What do they consider “easy”? They often say it’s cancer. Or helping children. Or rescuing animals. Whether those topics are actually easier or not is debatable.…

How to Build Deep and Long-Lasting Connections with Your Donors

October 18, 2021

Jeff Brooks

Books, Donor Psychology

Book Review: Hooked on a Feeling: How the passion and devotion for good causes become memories and identities by Francesco Ambrogetti Francesco has done it again. He’s written a deeply researched book that helps us understand the sometimes puzzling truth…

VIDEO – The Power of Emotional Intelligence in Fundraising

July 19, 2021

Jeff Brooks

Donor Psychology

I had a great conversation the other day with one of my favorite fundraising gurus, Jen Love, of Agents of Good. We played a very nerdy game. We challenged each other with some not-so-great fundraising messages and asked how these…

5 Ways Charitable Giving Is Good For Donors

November 2, 2020

Jeff Brooks

Donor Love, Donor Psychology

I lost my Mom to Parkinson’s disease. It was a long and terrible struggle. Toward the end, I was her caregiver. I watched helplessly as the disease took more and more of her away — from herself and from the…

Everything You Need to Know About Fundraising in 3 Words

July 6, 2020

Jeff Brooks

Donor Psychology

Here are three words that will transform your fundraising: Belief is enough. A few weeks ago, we posted an article on this blog titled It Takes 2 Cultures to Make a Great Nonprofit — and That Can Be Hard! It’s about…

Membership is currently closed

How Fundraising Words Are Different from Sales Words

Fundraising Is about Love … and It’s Not Always Easy

Donors are from Mars, Nonprofits are from Venus: Here’s What You Can Do about it!

How to Create Amazing Fundraising That Goes Beyond “Donor as Hero”

Are You Fundraising in the Right “World”? It Makes All the Difference!

3 Ways to Raise Funds When Your Cause Isn’t Exciting

How to Build Deep and Long-Lasting Connections with Your Donors

VIDEO – The Power of Emotional Intelligence in Fundraising

5 Ways Charitable Giving Is Good For Donors

Everything You Need to Know About Fundraising in 3 Words

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

Topics

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

HOW WE CAN HELP YOU

MORE

SIGN UP FOR REGULAR, USEFUL
FUNDRAISING TIPS FROM MOCEANIC

We are on Climate Strike

On Friday September 20, the Moceanic team is joining students around the world for the Global Climate Strike. We urge you to stand up for our planet and their future by joining the strike and working for change. This does make a difference.

You can close this box to continue to our site. But instead, please find out more about the Global Climate Strike here.

100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2

REGISTER HERE!

100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

REGISTER HERE!

SIGN UP FOR FREE FUNDRAISING TIPS

Nearly every single tip we give you could make your cause more money. You don’t want to miss out.

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

Popular Posts

Topics

Tags

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

HOW WE CAN HELP YOU

MORE

SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

REGISTER HERE!

SIGN UP FOR REGULAR, USEFUL
FUNDRAISING TIPS FROM MOCEANIC

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2