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Made to stick

Six Steps to Make Your Communications Sticky

September 1, 2017
Sean Triner
Donor Love, Branding, Donor Psychology, Storytelling
How do you make sure that everything you write grabs the reader’s attention, engages them and makes something happen? After all, there is no point writing stuff that doesn’t have the desired outcome. Even if that outcome is to help…
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Save the Snails Hyper-Personalisation In Action

Save the Snails Hyper-Personalisation In Action

August 16, 2017
Sean Triner
Direct Mail, Donor Love, Major and Mid Value Donors, Writing
Hyper-personalisation is a phrase coined by fundraising author Mal Warwick. He used it to describe going well beyond normal personalisation in direct marketing. It is all about asking donors questions and reflecting their answers back to them. Using this technique…
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Title of article (please use title caps and rename this file as Title V1 JB): The Data Does Wonders, But Only If You Use It

The Data Does Wonders, But Only If You Use It

August 15, 2017
Sean Triner
Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors
When I tell people about our Supporter Connection Survey, one of the most common questions I’m asked is this: What exactly do I do with the data we gather? Let me give you a quick look at how to handle…
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Survey Course

This Survey Type Is Better Than Almost Anything Else You Can Do in Fundraising

August 1, 2017
Jeff Brooks
Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors, Monthly Giving
One of the first things I learned about when I joined Moceanic a few months ago was an amazing fundraising technique we called the Supporter Connection Survey. I was blown away… But now I’m even more blown away because I’ve…
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Sean Cartooned

The Most Powerful Communication Tool: The Supporter Connection Survey

June 30, 2017
Sean Triner
Fundraising, Donor Love
A proven method for increasing revenue, uncovering legacy donors and improving donor-centricity. With data-led fundraising guru Sean Triner Do you have lots of lovely donors supporting your work?  Do you have a direct mail program?  Or an online fundraising program?…
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Pop art Shocked woman hands on her face white 123RF e1521092228660

How To Ask Every Donor The Right Amount

June 28, 2017
Jeff Brooks
Direct Mail, Donor Love, Maths of Fundraising
Or: How to Avoid Looking Like You Don’t Know Your Donors In this blog, I refer to the gift ask chart. You can get your own gift ask chart to download as an excel file. Just click here. What’s worse…
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logjam e1519966070683

How To Break The $100 Logjam

May 30, 2017
Jeff Brooks
Direct Mail, Donor Love, Major and Mid Value Donors
A Way to Cultivate Mid-Value Donors There’s a strange thing that happens on nearly every donor file I’ve looked at. It could be happening on yours: The $100 Logjam. It goes like this: We expect a donor file to be…
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pop art thank you speech bubble from dreamstime

My Thank-You Message Raised Loads of Money! Why Is Sean Complaining?

May 24, 2017
Sean Triner
Donor Love, Digital Fundraising, Major and Mid Value Donors
I got this brilliant message from April Kelsey – a fundraising and communications specialist based in Hampton, VA, USA. Hey, Sean! Today I made about $100k off ONE thank you email, applying techniques I’ve been learning from you and others…
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Community survey 670x430 e1518751692453

Magical New Survey Type Can Power Fundraising Growth for Years to Come

April 18, 2017
Jeff Brooks
Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors
Thanks for all the fantastic messages from the Moceanic fundraising community. I’m feeling very welcome — thank you! One of the things I’m most excited about at Moceanic is sharing knowledge and learning even more about fundraising… Moceanic is all…
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Why

Why Do You Do What You Do?

February 10, 2017
Sean Triner
Donor Love, Donor Psychology
As I was working on some articles about story-telling, copywriting for your website and making your direct mail great I found I had to come back to the absolute fundamentals about why we in charities write anything at all. It…
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Popular Posts

  • A woman in pop art style standing next to an empty safe with a thought bubble with dollar signs in it US Funding Freeze: Is Your Nonprofit at Risk? Here’s What to Do Now 4 comments | by Jeff Brooks
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  • 4 Storytelling Power-Ups for Your Fundraising 1 comment | by Jeff Brooks

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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The Moceanic team cares about your privacy and your data. We use the information you give us to send you information that is relevant and helpful to you. You can change what we send you or opt out at any time. Find out more here.

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