Pop art letter with quill

How to Write a Thank You Letter

Bequests and Legacies, Direct Mail, Donor Love
First question: should you even bother? The anecdotal evidence for thank you letters is huge – many donors say they like them. Lots of opinion research shows that donors are more likely to give if ‘they know what their money…
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Australia and flag within

The Future of Fundraising in Australia?

Digital Fundraising, Direct Mail, Trends
A recent post by Louise Williams on the Fundraising Institute Australia LinkedIn group recently asked the often repeated question. What will fundraising look like in ten years? What do you think? My thoughts… Looking at the data, it really depends…
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Direct mail

Premium Direct Mail – Everyone Hates It!

Direct Mail
Premium direct mail – those direct mail packs with ‘gifts’ to donors and potential donors get a bad rap. Quite a few commentators think they are BAD. Looking at years of data in Australia and New Zealand we see that sometimes…
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