How To Ask Every Donor The Right Amount
Or: How to Avoid Looking Like You Don’t Know Your Donors In this blog, I refer to the gift ask chart. You can get your own gift ask chart to download as an excel file. Just click here. What’s worse…
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Does It Really Matter If I DON’T Donate?
Fundraisers are doing incredibly important work. You are connecting people who care with people (or environment/animals/causes) in need. Most of us are active in fundraising because we want to change things from bad to good. As Tom Ahern says, donors…
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How To Test In Fundraising So You Learn Cool Stuff You Can Use
4 Reasons Direct-Response Tests End up Telling You Nothing Sean claimed the other day that 91.645% of direct response fundraising tests are a waste of time. “Dude,” I said, “that’s fake news. The real number is 91.625%!” Either way, though,…
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Could You Be Mailing TOO Often?
Jeff and I have both written articles about how mailing more times, raised more money. Because we see so MUCH data around giving, we are both huge advocates for mailing more often. Not because we sell mailings or print, but…
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How To Break The $100 Logjam
A Way to Cultivate Mid-Value Donors There’s a strange thing that happens on nearly every donor file I’ve looked at. It could be happening on yours: The $100 Logjam. It goes like this: We expect a donor file to be…
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How Many Times Can You Mail Your Donors Before They Rise Up And Kill You?
So how often should you mail? Pareto Fundraising, the company I co-founded before Moceanic, looks at data and tries to work out what the optimum communications program should be to maximise lifetime value from donors. Donors are very expensive to…
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Magical New Survey Type Can Power Fundraising Growth for Years to Come
Thanks for all the fantastic messages from the Moceanic fundraising community. I’m feeling very welcome — thank you! One of the things I’m most excited about at Moceanic is sharing knowledge and learning even more about fundraising… Moceanic is all…
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Thank You For ‘Hanging Out’ With Me
By reading my articles, I guess you care about making the world a better place and raising more money for the causes you care about. I am chuffed by the feedback I get from my updates (please send more –…
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The Digital Fundraising Tipping Point
Why is the this the first fundraising article featuring Matt Damon and Rachel Weisz, Simon Pegg and Uma Thurman, Naomi Campbell and Sean Triner? It is not that they are all fundraisers. Nor is it the case that they have…
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The Odd Line From the Bible Increases Response Rate From Christians, But What About Non-Christians?
I have read many a post, article or heard words of wisdom that people who partake in religious activities tend to be slightly more generous than those that don’t. It is hard to get concrete data to back that up in…
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