Direct Mail Archives | Page 5 of 7

Save the Snails Hyper-Personalisation In Action

August 16, 2017

Sean Triner

Direct Mail, Donor Love, Major and Mid Value Donors, Writing

Hyper-personalisation is a phrase coined by fundraising author Mal Warwick. He used it to describe going well beyond normal personalisation in direct marketing. It is all about asking donors questions and reflecting their answers back to them. Using this technique…

The Data Does Wonders, But Only If You Use It

August 15, 2017

Sean Triner

Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors

When I tell people about our Supporter Connection Survey, one of the most common questions I’m asked is this: What exactly do I do with the data we gather? Let me give you a quick look at how to handle…

This Survey Type Is Better Than Almost Anything Else You Can Do in Fundraising

August 1, 2017

Jeff Brooks

Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors, Monthly Giving

One of the first things I learned about when I joined Moceanic a few months ago was an amazing fundraising technique we called the Supporter Connection Survey. I was blown away… But now I’m even more blown away because I’ve…

How Your Best Fundraising Turns into Junk Mail When You Aren’t Looking

July 20, 2017

Jeff Brooks

Direct Mail

Are you worried your organization might be sending out junk mail? Here’s a quick way to find out. Check any of these statements you agree with: ❒ Our mail annoys our donors. ❒ I wish we didn’t have to ask…

Pop art Shocked woman hands on her face white 123RF e1521092228660

How To Ask Every Donor The Right Amount

June 28, 2017

Jeff Brooks

Direct Mail, Donor Love, Maths of Fundraising

Or: How to Avoid Looking Like You Don’t Know Your Donors In this blog, I refer to the gift ask chart. You can get your own gift ask chart to download as an excel file. Just click here. What’s worse…

Donate charity.jpg.838x0 q67 crop smart e1521091559509

Does It Really Matter If I DON’T Donate?

June 22, 2017

Sean Triner

Digital Fundraising, Direct Mail, Donor Psychology

Fundraisers are doing incredibly important work. You are connecting people who care with people (or environment/animals/causes) in need. Most of us are active in fundraising because we want to change things from bad to good. As Tom Ahern says, donors…

Mar12 FundraisingThermomete e1520999223743

How To Test In Fundraising So You Learn Cool Stuff You Can Use

June 12, 2017

Jeff Brooks

Direct Mail, Maths of Fundraising

4 Reasons Direct-Response Tests End up Telling You Nothing Sean claimed the other day that 91.645% of direct response fundraising tests are a waste of time. “Dude,” I said, “that’s fake news. The real number is 91.625%!” Either way, though,…

Could You Be Mailing TOO Often?

June 8, 2017

Sean Triner

Direct Mail, Maths of Fundraising

Jeff and I have both written articles about how mailing more times, raised more money. Because we see so MUCH data around giving, we are both huge advocates for mailing more often. Not because we sell mailings or print, but…

How To Break The $100 Logjam

May 30, 2017

Jeff Brooks

Direct Mail, Donor Love, Major and Mid Value Donors

A Way to Cultivate Mid-Value Donors There’s a strange thing that happens on nearly every donor file I’ve looked at. It could be happening on yours: The $100 Logjam. It goes like this: We expect a donor file to be…

Pop Art Frustrated Woman 123rf e1519965109298

How Many Times Can You Mail Your Donors Before They Rise Up And Kill You?

May 29, 2017

Sean Triner

Benchmarking, Direct Mail, Donor Psychology, Maths of Fundraising

So how often should you mail? Pareto Fundraising, the company I co-founded before Moceanic, looks at data and tries to work out what the optimum communications program should be to maximise lifetime value from donors. Donors are very expensive to…

NEW FREE WORKSHOP: Double Your Year-End Donations

Save the Snails Hyper-Personalisation In Action

The Data Does Wonders, But Only If You Use It

This Survey Type Is Better Than Almost Anything Else You Can Do in Fundraising

How Your Best Fundraising Turns into Junk Mail When You Aren’t Looking

How To Ask Every Donor The Right Amount

Does It Really Matter If I DON’T Donate?

How To Test In Fundraising So You Learn Cool Stuff You Can Use

Could You Be Mailing TOO Often?

How To Break The $100 Logjam

How Many Times Can You Mail Your Donors Before They Rise Up And Kill You?

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

Topics

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

HOW WE CAN HELP YOU

MORE

SIGN UP FOR REGULAR, USEFUL
FUNDRAISING TIPS FROM MOCEANIC

100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

REGISTER HERE!

SIGN UP FOR FREE FUNDRAISING TIPS

Nearly every single tip we give you could make your cause more money. You don’t want to miss out.

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

Popular Posts

Topics

Tags

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

HOW WE CAN HELP YOU

MORE

SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

SIGN UP FOR REGULAR, USEFUL
FUNDRAISING TIPS FROM MOCEANIC