Direct Mail Archives | Page 3 of 7

Pop Art Woman Winner with Golden Cup e1518679250856

I Want an Award for My Fundraising Work! Do You Too?

February 26, 2018

Jeff Brooks

This happens to me from time to time: Some kind of awards for fundraising are announced. And I didn’t win any. I feel jealous. I start thinking, I’ve done some really great work in the last year. I should win…

Pop Art Surprised Businessman e1517479584911

Weird and Amazing Direct Mail

February 5, 2018

Sean Triner

Direct Mail

Jeff Brooks and Sean Triner, Fundraisingologists at Moceanic, look at some of the odd and unintuitive things that make direct mail work better. You might be surprised! Your boss will be surprised! Find out some other weird and amazing best…

Pop Art Businesswoman Holding Cash e1517480944956

Why Direct Mail is SO Powerful: Even Now

February 5, 2018

Sean Triner

Direct Mail

Harvey McKinnon, Harvey McKinnon Associates, and Sean Triner, Fundraisingologist at Moceanic take a close look at direct mail, the most important source of donors and donations in most countries around the world. Direct mail not only raises a lot of…

Use Postage to Maximize Impact in Direct Mail Fundraising

January 31, 2018

Jeff Brooks

Direct Mail

It’s easy to get so caught up in the creativity of a direct mail pack that you forget one of the most fundamental facts about it: It’s a piece of mail that goes through the postal system. And that means…

Pop Art Like Dislike Hand Agree Disagree with Experts e1517725877497

What to Do When the Fundraising Experts Are Wrong

January 31, 2018

Jeff Brooks

Direct Mail

Every once in a while, I hear from a fundraiser who says something like this: Our direct mail is not at all the way you say it should be. It’s wordy, complicated, and written at a very high reading level.…

How to Raise Money Without Sending Out Junk Mail

January 31, 2018

Jeff Brooks

Direct Mail

People really hate junk mail. Never mind the ways direct mail creates jobs, fuels economic growth, and funds good deeds. The problem has more to do with sheer volume: the average U.S. adult receives 41 pounds of junk mail a…

Pop Art Woman with Christmas Gift e1510632339324

Using Christmas or Holiday Campaigns to Deepen Donor Relationships

November 13, 2017

Sean Triner

Direct Mail, Major and Mid Value Donors

In some countries, and for some charities, Christmas (or Holiday) appeals are the biggest fundraisers of the year. They also offer a wonderful opportunity to strengthen relations with some of your most generous and wonderful donors. Try these ideas for…

How a Smart Fundraiser Turned a $2,000 Donor into a Source of $60,000

November 6, 2017

Sean Triner

Direct Mail, Fundraising, Major and Mid Value Donors

You know how we all worry about overheads? Well, Josh O’Rourke, a relationship fundraiser from Amnesty International Australia, had a good approach with one of his mid-value donors. Having met up with a mid-value donor who had given gifts up…

If Shakespeare Wrote about Fundraising

November 6, 2017

Sean Triner

Direct Mail, Major and Mid Value Donors

It would be a tragedy! And it might look like this … The Capulets (The DMs) In the red corner, we have the mass-marketing Capulets. The direct marketeers (DMs). They look after the majority of donors. They deliver mass-produced communications, but…

Do long letters in fundraising still work?

The Weird Power of Long Fundraising Letters

October 23, 2017

Sean Triner

Direct Mail, Donor Psychology, Major and Mid Value Donors

Long letters work better. But don’t just take it from me. Dr Barnardo wrote a four-page appeal letter in London in the 1880s using classic direct mail techniques: Underlining, urgency, dollar handles, specific ask and a clear reference to what…

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I Want an Award for My Fundraising Work! Do You Too?

Weird and Amazing Direct Mail

Why Direct Mail is SO Powerful: Even Now

Use Postage to Maximize Impact in Direct Mail Fundraising

What to Do When the Fundraising Experts Are Wrong

How to Raise Money Without Sending Out Junk Mail

Using Christmas or Holiday Campaigns to Deepen Donor Relationships

How a Smart Fundraiser Turned a $2,000 Donor into a Source of $60,000

If Shakespeare Wrote about Fundraising

The Weird Power of Long Fundraising Letters

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23
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London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
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100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

REGISTER HERE!

SIGN UP FOR FREE FUNDRAISING TIPS

Nearly every single tip we give you could make your cause more money. You don’t want to miss out.

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

HOW WE CAN HELP YOU

MORE

SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

REGISTER HERE!

SIGN UP FOR REGULAR, USEFUL
FUNDRAISING TIPS FROM MOCEANIC

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2