You don’t have to be a huge organization to get your fundraising right. Case in point: Two direct mail pieces that came to me in the final weeks of December. I’ll just show you the outer envelopes of both packs,…
Read More4 Ways to Secure That All-Important Second Gift
I met up with a fundraiser — let’s call him Brian — a couple of years ago to talk about the work my team had been doing for their donor acquisition program. The direct mail acquisition was doing really well.…
Read MoreDirect Mail: Dead, or More Alive Than Ever?
These are dark times for direct mail fundraising. Response rates are down (and have been trending lower for more than a decade). At the same time, costs of paper, printing, and postage keep going up, usually faster than inflation. And…
Read MoreThe Most Important Gift from Your Donor – It’s the 2nd, Not the 1st!
I started my working life in customer service, selling women’s shoes. This had two major impacts on my life. I have a shoe addiction that appears to be incurable. I have always believed that understanding your customer leads to the best…
Read MoreThe Most Controversial Non-Controversy in the Fundraising World
Want to stir up a group of professionals? Want to see them sweat and wave their arms and cuss? There’s one issue that will do it every time. I’m not talking about “poverty porn,” and it’s not the overhead controversy.…
Read MoreBananas and Direct Mail Fundraising: 3 Easy Improvements
I bet you didn’t know there’s another way to peel a banana. Not just another way, but a far better way that’s easier, less messy, and leaves you with more yummy banana to eat. How often do we get to…
Read MoreVIDEO: How to Plan Your Christmas Appeal in Advance for Maximum Impact
It’s Christmas in August here at Moceanic, and Sean has a plan for meaningfully improving your Christmas/Holiday/Year-End campaigns. Starting NOW. This very short video will give you a framework that will not only improve your results during the critical last…
Read MoreVIDEO: How To Boost Your Direct Mail Campaign After It Has Gone Out
In this short video I’m going to show you something amazing: A way to dramatically improve the performance of a direct mail appeal — after you’ve mailed it. When it’s too late to change it! And it doesn’t involve inventing…
Read MoreShould You Call Your Direct Mail Appeal an “Annual Fund”?
From his new comfy chair, Fundraisingologist Jeff looks into the often-used but puzzling phrase “Annual Fund” that’s so often seen in direct mail fundraising. Does it work? Find out. (And witness the strange drama of the comfy chair.) Have you…
Read MoreI Want an Award for My Fundraising Work! Do You Too?
This happens to me from time to time: Some kind of awards for fundraising are announced. And I didn’t win any. I feel jealous. I start thinking, I’ve done some really great work in the last year. I should win…
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