Direct Mail Archives | Page 2 of 7

Do I Still Love Premiums!? (2022 update added)

January 4, 2022

Sean Triner

Direct Mail, Bequests and Legacies, Major and Mid Value Donors, Monthly Giving

Are premium direct mails still pulling their weight in donor acquisition? Direct mail, and in particular, premium direct mail, provided the largest source of new ‘one-off’ donors in Australia and New Zealand in 2016. Also, direct mail is also the…

Pop Art Surprised Businessman e1517479584911

Should You Dive into Direct Mail? Here’s What You Need to Know First

December 9, 2019

Sean Triner

Direct Mail, Maths of Fundraising

You’ve heard the news: Direct Mail is not dead. In fact, it’s still where much of the action is for fundraisers. Does that mean your organisation should dive into Direct Mail if you are not already doing it? Maybe. I’m…

Pop Art Senior Woman Riding Scooter e1570866857578

2 Truths Your Donors Wish You Understood about Direct Mail

November 4, 2019

Fiona McPhee

Creativity, Direct Mail, Donor Care, Donor Love, Donor Psychology, Writing

I am a Gen Xer. I am not the core target market for direct mail. In my early twenties I had to learn two lessons quickly in order to do my job as a Fundraising Appeal Manager. Lesson one: The…

What Your Direct Mail is Like for Real People

October 7, 2019

Fiona McPhee

Direct Mail, Donor Psychology

I’ve spent a good decade and a half defending direct mail. Mostly in response to anxious nonprofit insiders saying things like “I’d hate to get all the mail we send.” I won’t pretend everyone you mail wants it. And I…

pop art Young black woman casual with bubble saying 3123rf e1565148983755

3 Last-Minute Tweaks for Your End-of-Year Campaign

September 30, 2019

Fiona McPhee

Direct Mail

Tweak: a fine adjustment to a mechanism or system Here are some fine adjustments you can do that can meaningfully improve your upcoming year-end campaign. Tweak One Make a direct ask. As in “Fiona, will you please make a donation…

Great Fundraising: It’s Not Just for Big Charities — You Can Do It Too!

September 13, 2019

Jeff Brooks

Direct Mail

You don’t have to be a huge organization to get your fundraising right. Case in point: Two direct mail pieces that came to me in the final weeks of December. I’ll just show you the outer envelopes of both packs,…

Pop Art man jumping with phone e1561507618663

4 Ways to Secure That All-Important Second Gift

September 2, 2019

Fiona McPhee

Direct Mail, Donor Care, Donor Love

I met up with a fundraiser — let’s call him Brian — a couple of years ago to talk about the work my team had been doing for their donor acquisition program. The direct mail acquisition was doing really well.…

Direct Mail: Dead, or More Alive Than Ever?

August 5, 2019

Jeff Brooks

Direct Mail

These are dark times for direct mail fundraising. Response rates are down (and have been trending lower for more than a decade). At the same time, costs of paper, printing, and postage keep going up, usually faster than inflation. And…

Pop Art Businessman watered money dollars from a watering can

The Most Important Gift from Your Donor – It’s the 2nd, Not the 1st!

June 10, 2019

Fiona McPhee

Direct Mail, Donor Care, Donor Love

I started my working life in customer service, selling women’s shoes. This had two major impacts on my life. I have a shoe addiction that appears to be incurable. I have always believed that understanding your customer leads to the best…

The Most Controversial Non-Controversy in the Fundraising World

January 28, 2019

Jeff Brooks

Direct Mail

Want to stir up a group of professionals? Want to see them sweat and wave their arms and cuss? There’s one issue that will do it every time. I’m not talking about “poverty porn,” and it’s not the overhead controversy.…

NEW FREE WORKSHOP: Double Your Year-End Donations

Do I Still Love Premiums!? (2022 update added)

Should You Dive into Direct Mail? Here’s What You Need to Know First

2 Truths Your Donors Wish You Understood about Direct Mail

What Your Direct Mail is Like for Real People

3 Last-Minute Tweaks for Your End-of-Year Campaign

Great Fundraising: It’s Not Just for Big Charities — You Can Do It Too!

4 Ways to Secure That All-Important Second Gift

Direct Mail: Dead, or More Alive Than Ever?

The Most Important Gift from Your Donor – It’s the 2nd, Not the 1st!

The Most Controversial Non-Controversy in the Fundraising World

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

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MORE

SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

SIGN UP FOR REGULAR, USEFUL
FUNDRAISING TIPS FROM MOCEANIC