Direct Mail Archives | Page 2 of 7

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3 Last-Minute Tweaks for Your End-of-Year Campaign

September 30, 2019

Fiona McPhee

Tweak: a fine adjustment to a mechanism or system Here are some fine adjustments you can do that can meaningfully improve your upcoming year-end campaign. Tweak One Make a direct ask. As in “Fiona, will you please make a donation…

Great Fundraising: It’s Not Just for Big Charities — You Can Do It Too!

September 13, 2019

Jeff Brooks

Direct Mail

You don’t have to be a huge organization to get your fundraising right. Case in point: Two direct mail pieces that came to me in the final weeks of December. I’ll just show you the outer envelopes of both packs,…

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4 Ways to Secure That All-Important Second Gift

September 2, 2019

Fiona McPhee

Direct Mail, Donor Care, Donor Love

I met up with a fundraiser — let’s call him Brian — a couple of years ago to talk about the work my team had been doing for their donor acquisition program. The direct mail acquisition was doing really well.…

Direct Mail: Dead, or More Alive Than Ever?

August 5, 2019

Jeff Brooks

Direct Mail

These are dark times for direct mail fundraising. Response rates are down (and have been trending lower for more than a decade). At the same time, costs of paper, printing, and postage keep going up, usually faster than inflation. And…

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The Most Important Gift from Your Donor – It’s the 2nd, Not the 1st!

June 10, 2019

Fiona McPhee

Direct Mail, Donor Care, Donor Love

I started my working life in customer service, selling women’s shoes. This had two major impacts on my life. I have a shoe addiction that appears to be incurable. I have always believed that understanding your customer leads to the best…

The Most Controversial Non-Controversy in the Fundraising World

January 28, 2019

Jeff Brooks

Direct Mail

Want to stir up a group of professionals? Want to see them sweat and wave their arms and cuss? There’s one issue that will do it every time. I’m not talking about “poverty porn,” and it’s not the overhead controversy.…

Bananas and Direct Mail Fundraising: 3 Easy Improvements

September 24, 2018

Jeff Brooks

Direct Mail

I bet you didn’t know there’s another way to peel a banana. Not just another way, but a far better way that’s easier, less messy, and leaves you with more yummy banana to eat. How often do we get to…

VIDEO: How to Plan Your Christmas Appeal in Advance for Maximum Impact

August 14, 2018

Sean Triner

Direct Mail

It’s Christmas in August here at Moceanic, and Sean has a plan for meaningfully improving your Christmas/Holiday/Year-End campaigns. Starting NOW. This very short video will give you a framework that will not only improve your results during the critical last…

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VIDEO: How To Boost Your Direct Mail Campaign After It Has Gone Out

June 12, 2018

Sean Triner

Direct Mail

In this short video I’m going to show you something amazing: A way to dramatically improve the performance of a direct mail appeal — after you’ve mailed it. When it’s too late to change it! And it doesn’t involve inventing…

Should You Call Your Direct Mail Appeal an “Annual Fund”?

April 9, 2018

Jeff Brooks

Direct Mail

From his new comfy chair, Fundraisingologist Jeff looks into the often-used but puzzling phrase “Annual Fund” that’s so often seen in direct mail fundraising. Does it work? Find out. (And witness the strange drama of the comfy chair.) Have you…

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3 Last-Minute Tweaks for Your End-of-Year Campaign

Great Fundraising: It’s Not Just for Big Charities — You Can Do It Too!

4 Ways to Secure That All-Important Second Gift

Direct Mail: Dead, or More Alive Than Ever?

The Most Important Gift from Your Donor – It’s the 2nd, Not the 1st!

The Most Controversial Non-Controversy in the Fundraising World

Bananas and Direct Mail Fundraising: 3 Easy Improvements

VIDEO: How to Plan Your Christmas Appeal in Advance for Maximum Impact

VIDEO: How To Boost Your Direct Mail Campaign After It Has Gone Out

Should You Call Your Direct Mail Appeal an “Annual Fund”?

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

REGISTER HERE!

SIGN UP FOR FREE FUNDRAISING TIPS

Nearly every single tip we give you could make your cause more money. You don’t want to miss out.

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

Popular Posts

Topics

Tags

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

HOW WE CAN HELP YOU

MORE

SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

REGISTER HERE!

SIGN UP FOR REGULAR, USEFUL
FUNDRAISING TIPS FROM MOCEANIC

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2