Wounded Warrior Project

In Defence of Fundraising

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Excellent stuff from the Charity Defense Council in the USA this week. They called out the mainstream media on damaging press coverage of the Wounded Warrior Project (WWP).

In summary, CBS and New York Times reported in unfavourable language about WWP’s fundraising practice – in particular the topic of overheads.

In most countries even charity staff and fundraisers get worried and believe the press.  But USA fundraisers have a cool thing going for them: The Charity Defense Council (CDC).

The UK really could have done with these guys over the past two years, with so much nonsense written about fundraising in the UK.

It is a fascinating story, and great to share when your media unfairly has a dig.

Hats off to the CDC. Thanks you guys!

Read the Preliminary Report here.

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  • Sean Triner

    Sean Triner is a Co-Founder of Moceanic and Pareto Group. With over three decades of experience in fundraising and a Bachelor of Science (Honours) in mathematics, Sean has a wealth of fundraising expertise to share with Moceanic members and blog readers. He is also a coach and available for bookings on the Coaching+ program for fundraisers to help answer your questions and work hands-on directly with you.

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