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Pop Art Ice Bucket Challenge business man

How You Can Have Your Own Ice Bucket Challenge-like Success

Bequests and Legacies, Major and Mid Value Donors, Monthly Giving
It’s easier than you think! Remember the Ice Bucket Challenge? It happened in the Summer of 2015 when the ALS Association in the US (and a number of related organizations around the world, where ALS is often called motor neurone…
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Hello Im a Millennial

Are Millennials Really Worth Targeting for Fundraising?

Demographics, Direct Mail
We all want younger donors.  But is it worth the investment? Certainly, it is for donors around the 40-year-old mark – face to face (direct dialogue) has done really well there getting millions of people around that age to give.  But…
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