Holidays Archives

How a Direct Mail Pack Can Double Year-End Revenue

September 28, 2026

Jeff Brooks

Imagine doubling your revenue on your next appeal. Not “doing a bit better than last year.” Double. It’s not dramatic. It’s the result of a direct mail approach that’s helped nonprofits double their appeal revenue, and in some cases done…

Why Donors Actually Give at Year-End

September 21, 2026

Sarah Lawson

Donor Psychology, Fundraising, Strategy

Ask a room of fundraisers why donations spike in December, and a lot will say the same thing: tax deductions. It’s a reasonable answer. It’s also mostly wrong. In the US, where December 31 is the tax deadline, only around…

Fundraisers: 3 Surprising Scary Halloween Monsters

October 24, 2022

Jeff Brooks

Demographics, Maths of Fundraising

When I was a kid, the main point of your Halloween costume was to be scary. That’s why we were ghosts, vampires, werewolves, and Richard Nixon. The kids showing up at my door on Halloween these days seem to have…

Things We Are Thankful for This Weird Year

November 16, 2020

Jeff Brooks

Thankfulness

The Thanksgiving holiday (this week in the US, last month in Canada, with other nations and cultures celebrating similar holidays at different times) is a special time for fundraisers. Because we live on thankfulness. Being thankful is good for you.…

Your Calendar for Successful Year-End Fundraising

August 31, 2020

Jeff Brooks

Fundraising

CLICK HERE to download this blog as a PDF: Your Calendar for Successful Year-End Fundraising. It’s time to get on top of your year-end fundraising. For many organizations, December is go big or go home time — the month that…

Pop Art Woman with Christmas Gift e1510632339324

Almost Everything I Know About Fundraising I Learned from Christmas Carols

December 16, 2019

Jeff Brooks

Fundraising

The Holidays are such a fun time of year. One of the best things, as far as I’m concerned, are the songs we sing during the Holidays. Sure, you’re pretty sick of them by the end of December, but they’re…

Holidays That Boost Donor Giving — and the Rest You Can Ignore

February 11, 2019

Jeff Brooks

Fundraising

I don’t want to dis on Valentine’s Day, but just a week later on February 23, it’s International Dog Biscuit Appreciation Day. And if you can stand all the excitement, February 26 is National Pistachio Day in the US, and…

Pop Art Children Christmas tree e1534403489644

VIDEO: How to Feel the Holiday Season When It’s Still Far Off

August 20, 2018

Jeff Brooks

Fundraising

One of the strange challenges of the serious fundraiser is the long stretch of time between when you should be crafting your messaging and when it finally goes out to donors. And now, the midst of August, is when that…

VIDEO: How to Plan Your Christmas Appeal in Advance for Maximum Impact

August 14, 2018

Sean Triner

Direct Mail

It’s Christmas in August here at Moceanic, and Sean has a plan for meaningfully improving your Christmas/Holiday/Year-End campaigns. Starting NOW. This very short video will give you a framework that will not only improve your results during the critical last…

Using Christmas or Holiday Campaigns to Deepen Donor Relationships

November 13, 2017

Sean Triner

Direct Mail, Major and Mid Value Donors

In some countries, and for some charities, Christmas (or Holiday) appeals are the biggest fundraisers of the year. They also offer a wonderful opportunity to strengthen relations with some of your most generous and wonderful donors. Try these ideas for…

The Fundraisingology Lab is open this week. Doors close Fri, Feb 20.

How a Direct Mail Pack Can Double Year-End Revenue

Why Donors Actually Give at Year-End

Fundraisers: 3 Surprising Scary Halloween Monsters

Things We Are Thankful for This Weird Year

Your Calendar for Successful Year-End Fundraising

Almost Everything I Know About Fundraising I Learned from Christmas Carols

Holidays That Boost Donor Giving — and the Rest You Can Ignore

VIDEO: How to Feel the Holiday Season When It’s Still Far Off

VIDEO: How to Plan Your Christmas Appeal in Advance for Maximum Impact

Using Christmas or Holiday Campaigns to Deepen Donor Relationships

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