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truth_wall

The Truth Well Told*

Digital Fundraising, Donor Psychology
Many charities shy away from the ‘bad’ their organisation tries to fix.  This is not facing reality, not telling the truth and not giving people the opportunity to make bad good. Here is a cracking example from Concern Worldwide of…
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A Great Way to Boost Donations in Your Next Appeal

A Great Way to Boost Donations in Your Next Appeal…

Direct Mail, Major and Mid Value Donors
…And Build Awesome Relationships With Major Donors I have a little story about Jason Smith, a quiet and unassuming Quebecois guy living in Melbourne, Australia.  In 2016 he worked as the fundraising manager at Burnet Institute. The Institute is a…
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Amnesty International

Great Donor Care from Amnesty International

Direct Mail, Donor Love, Major and Mid Value Donors
You know how we all worry about overheads? Well, Josh O’Rourke, a relationship fundraiser from Amnesty International Australia had a good approach with one of his mid-value donors. Having met up with a mid-value donor who had ‘only’ ever given…
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Donor care

Fantastic Donor Care

Direct Mail, Donor Love
Everyone talks about stewardship and donor care, but great examples are actually pretty rare. But it is actually not that hard to ‘do’ great donor care. Nor is it that expensive. Looked at in another way, NOT doing donor care…
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Green Peace lead the way

Greenpeace Lead the Way

Digital Fundraising, Donor Love, Donor Psychology
We are working on a new thing here in Australia.  It doesn’t sound new, but it could have a profound impact on how charities use social media. Visit Greenpeace Australia on Facebook and leave a comment on one of their…
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Pop art letter with quill

How to Write a Thank You Letter

Bequests and Legacies, Direct Mail, Donor Love
First question: should you even bother? The anecdotal evidence for thank you letters is huge – many donors say they like them. Lots of opinion research shows that donors are more likely to give if ‘they know what their money…
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