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Week 2 Silver Lining

What If They Shut Down the Post Office? Dealing with Big, Scary Change

July 8, 2024
Jeff Brooks
Trends
It’s happening in New Zealand: the end of the postal service as we know it. That seems like a catastrophe for fundraisers who depend on direct mail to connect with donors who raise funds. Fortunately, it’s not quite as bad…
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Pop Art question mark exclaimation mark

How to Know Who You Can Trust for Good Fundraising Advice

January 23, 2023
Jeff Brooks
Fundraising, Trends
You really want to get your fundraising right. You know what’s at stake: Your cause can be well-funded, or under-funded. You carry the consequences of that around like a heavy sack. There’s a lot of advice out there. That’s great,…
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Pop Art Men in meeting e1510790639738

Where do BIG donors come from?

November 20, 2017
Sean Triner
Benchmarking, Major and Mid Value Donors, Trends
This might surprise you: Your next generation of mega-donors are not hiding out at the country club or in CEO suites at the tops of the tallest buildings in town. They may or may not be at those places. But…
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charity collector 13

Your Definitive Guide To Face-To-Face Fundraising

June 13, 2017
Sean Triner
Monthly Giving, Benchmarking, Trends
Please click here to get a PDF of Your Definitive Guide to Face-to-Face Fundraising sent to your inbox. Face-to-face has been a great way to find new supporters and raise money. But is ‘face-to-face’ monthly giving acquisition a worthy strategy…
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Beware Don’t Make These Mistakes When Measuring Success Colin Shaw Featured Image e1519875069306

How the Way You Measure Success Can Shape Your Organization’s Future

May 7, 2017
Jeff Brooks
Benchmarking, Maths of Fundraising, Trends
When corporations fail to invest in their future, we shake our heads and wonder why they’re so shortsighted. Think of the once-important ice-delivery companies. They didn’t realize they were in the business of providing ice; they apparently thought they were…
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Pop Art Woman Glasses OMG

Shocker: The Biggest Problem in Fundraising

May 2, 2017
Jeff Brooks
Boards and Fundraising, Trends
You spoke, I listened, and you freaked me out a little! I’ve been in the fundraising space for a long time — approaching 30 years. That’s enough time to get married, have a couple of kids, and raise them into…
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Pop Art up and Down arrows

What is Essential Data to Capture and Why?

April 19, 2017
Sean Triner
Trends, Monthly Giving
It’s called “rage giving” — impulsive donations to organisations seen as resisting the agenda of US President Trump. It has resulted in an astounding outpouring of philanthropy for some organisations: The American Civil Liberties Union has raised more than $80…
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ukandoo pareto principle e1518750862560

Should My Pareto Score Worry Me?

April 11, 2017
Sean Triner
Trends, Benchmarking, Maths of Fundraising, Monthly Giving
Should you be concerned about your Pareto ‘score’? Following a post on Moceanic Facebook about the Pareto Principle, Daniel Peyton from Habitat for Humanity asked me if there was a Pareto split that a charity fundraiser should be concerned about. For…
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Pop Art Money grows on trees 123rf e1526372270378

Which Pile of Money Would You Rather Have?

April 5, 2017
Sean Triner
Boards and Fundraising, Donor Psychology, Trends
Dan Pallotta couldn’t have been more right with his TED talk ‘The Way We Think About Charity is Dead Wrong.’ But he wasn’t just trying to explain the importance and good that ‘overhead’ does for charities to the public and media. It’s also the charity staff who really need to…
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OnlineGIving e1518671229440

Digital Fundraising Beyond Doggies and Dolphins

March 20, 2017
Sean Triner
Digital Fundraising, Trends
The Soi Dog Foundation and Australia for Dolphins have had enormous success in global fundraising using the digital ‘multi-step’ approach. Although based in Thailand and Australia respectively, the two charities fundraised globally with shocking images, which helped them get traction.…
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  • Add One More: The Power of Incremental Improvement in Fundraising 1 comment | by Jeff Brooks

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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