Storytelling Archives | Page 3 of 3

How Dad’s Last Story Changed My Life

February 13, 2018

Jeff Brooks

Like many people, I spent much of my life believing my father was immortal. Then he told me a story that changed that. When dad was diagnosed with cancer, I knew he was going to beat it. The whole family…

Six Steps to Make Your Communications Sticky

September 1, 2017

Sean Triner

Donor Love, Branding, Donor Psychology, Storytelling

How do you make sure that everything you write grabs the reader’s attention, engages them and makes something happen? After all, there is no point writing stuff that doesn’t have the desired outcome. Even if that outcome is to help…

The Power of Witnessing

July 20, 2017

Sean Triner

Storytelling

Many charities have proven that telling individual stories is more motivating for potential donors than throwing statistics and numbers at them. Telling potential donors that there are 10,000 people diagnosed with a disease per annum is not as effective as…

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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New York: 8pm Thursday, Aug 23
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How Dad’s Last Story Changed My Life

Six Steps to Make Your Communications Sticky

The Power of Witnessing

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