Giving your monthly giving program a name is a smart move. Unless it isn’t smart. If trying to come up with a name delays starting your Monthly Giving program, don’t name it! Also don’t name it if it becomes a…
Read MoreVIDEO: Why Your Donors Want to Give Every Month
Fundraisingologists Fiona McPhee and Jeff Brooks talk about what does — and what does not — motivate donors to be monthly donors. Looking back decades of experience and testing donor communications, they’ll show you some surprising truths about monthly donors,…
Read MoreVIDEO: Monthly Giving Hemispheric Showdown! US vs Australia and New Zealand
Monthly giving is the “sleeping giant” of fundraising. It can help transform your fundraising program into a virtual money machine. We brought together two monthly giving experts: US-based Erica Waasdorp, and Australia/New Zealand-based Fiona McPhee to talk about monthly giving…
Read MoreTop 3 Things You Must Have Before You Start Your Monthly Giving Program
So you have the go-ahead to launch a Monthly Giving program. Excellent! Starting from scratch can feel daunting. That’s why knowing the Must Haves for your new Monthly Giving program can help you prioritise your efforts and ensure the exciting…
Read MoreTop 3 Reasons You Need a Monthly Giving Program Right Now
Monthly Giving (called Regular Giving on my side of the globe) is a way for donors to commit to give a set donation amount, each month, on an ongoing basis — usually debited from their bank account or credit card.…
Read MoreHere’s One Easy Tool That Transforms Your Fundraising
Suppose I told you there’s a fundraising tool you (yes you!) can put to work that will do these things: Gather information on what motivates your best donors to give, so you can speak more personally and relevantly to them.…
Read MoreThe Amazing “New” Way to Bring in Younger, More Committed Donors
Face-to-Face Sustainer Asks Are Growing in the US This week’s guest blogger, Erica Waasdorp, is President of A Direct Solution and is author to the book, Monthly Giving—The Sleeping Giant. In the US, Face-to-Face fundraising often means personal asking, as…
Read MoreThe Easy Way to Make Your Monthly Giving Program Even Better
Congratulations! You have a monthly giving program. Donors are joining it, and your organization is reaping the benefits of increased giving and amazing donor retention. There’s something else you can do to make it even more amazing. And I bet…
Read MoreThe Surprisingly Effective Way to Up Your Fundraising Game and Find Your Most Devoted Donors
This may come as a surprise, but one of the most financially significant things any nonprofit activist organization can do is have a monthly giving program. Monthly giving programs are the lifeblood of many of the biggest activist organizations. Amnesty…
Read MoreHow Can I Get More Monthly Donors Without a Big Budget?
Christiana Stergiou, Fundraisingologist with Moceanic, and Harvey McKinnon, Harvey McKinnon Associates tackle an important question from blog reader Bec: How can I get more monthly givers without a big budget? You’ll find the answers remarkably helpful. Because a big budget…
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