I have some good news for you: Almost every donor on your donor database has the capacity to be a mid-value donor — or higher. It doesn’t necessarily require a large bank balance to give a much above average amount.…

Fundraisingologists Fiona McPhee and Jeff Brooks talk about what does — and what does not — motivate donors to be monthly donors. Looking back decades of experience and testing donor communications, they’ll show you some surprising truths about monthly donors,…

Monthly giving is the “sleeping giant” of fundraising. It can help transform your fundraising program into a virtual money machine. We brought together two monthly giving experts: US-based Erica Waasdorp, and Australia/New Zealand-based Fiona McPhee to talk about monthly giving…

So you have the go-ahead to launch a Monthly Giving program. Excellent! Starting from scratch can feel daunting. That’s why knowing the Must Haves for your new Monthly Giving program can help you prioritise your efforts and ensure the exciting…