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VIDEO: Why Your Donors Want to Give Every Month

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Fundraisingologists Fiona McPhee and Jeff Brooks talk about what does — and what does not — motivate donors to be monthly donors.

Looking back decades of experience and testing donor communications, they’ll show you some surprising truths about monthly donors, including:

  • The “reason” most nonprofits give when recruiting monthly givers that donors don’t care about at all.
  • How you can make the magic of monthly giving even better.
  • Some wacky but interesting test results!

You might also enjoy:

Top 3 Reasons You Need A Monthly Giving Program Right Now
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Discover how you can connect more with your donors, grow your fundraising income, and master your career. Join The Fundraisingology Lab and you join the thousands of smart fundraisers who are becoming EXTRAORDINARY FUNDRAISERS. Check it out.


  • Jeff Brooks

    Jeff Brooks is a Fundraisingologist at Moceanic. He has more than 30 years of experience in fundraising, and has worked as a writer and creative director on behalf of top nonprofits around the world, including CARE, St. Jude Children’s Research Hospital, Dana-Farber Cancer Institute, Feeding America, and many others.

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