Fundraisingologists Fiona McPhee and Jeff Brooks talk about what does — and what does not — motivate donors to be monthly donors.
Looking back decades of experience and testing donor communications, they’ll show you some surprising truths about monthly donors, including:
- The “reason” most nonprofits give when recruiting monthly givers that donors don’t care about at all.
- How you can make the magic of monthly giving even better.
- Some wacky but interesting test results!