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The Biggest Challenge in Fundraising Revealed – It’s Not What I Thought

January 13, 2020
Jeff Brooks
Fundraising
I recently asked our members and other friends a question: What is your biggest fundraising challenge? I asked this not just because the team and I are curious (and we are!) but because it will help us create material (blogs,…
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What NEVER to Cut from Fundraising

What NEVER to Cut from the Fundraising Budget — and What’s Okay to Cut

January 6, 2020
Jeff Brooks
Fundraising, Maths of Fundraising
Sooner or later in almost every fundraiser’s life the memo comes: You must cut your fundraising budget! It’s probably not a good move, because fundraising is the lifeblood of most organizations. But let’s be realistic — when times are tough,…
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Almost Everything I Know About Fundraising I Learned from Christmas Carols

December 16, 2019
Jeff Brooks
Fundraising
The Holidays are such a fun time of year. One of the best things, as far as I’m concerned, are the songs we sing during the Holidays. Sure, you’re pretty sick of them by the end of December, but they’re…
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7 Super-Scary Fundraising Myths for Halloween

October 28, 2019
Jeff Brooks
Fundraising
I’m not one of those people who likes to be scared. I avoid horror movies. And the only things I really like about Halloween are the kids in funny costumes. And the candy. But it’s that time of year, so…
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2fb83175 74fe 4ce8 bba1 43a29bf73ca7

Don’t Let “Excellence” Intimidate You! You Can Be Excellent!

October 21, 2019
Jeff Brooks
Fundraising
At one of our Moceanic Office Hours sessions (held for members of The Fundraisingology Lab), I was talking about the disturbing trends in fundraising: Dropping response rates, rising costs, shrinking retention. Then I noted that these are industry-wide numbers; many…
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Pop Art Mail with Wings

26 Tips for More Effective Fundraising Writing

October 14, 2019
Jeff Brooks
Fundraising, Writing
1. Write the call to action (the reply device or landing page) first It’s very un-Zen to say it, but fundraising is more about the destination than the journey. You’re going to arrive a lot more successfully when you know…
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VIDEO: My Favorite Fundraising Appeal: The Power of Specificity

September 13, 2019
Jeff Brooks
Fundraising
If you’re in or near Seattle, or you can manage to get to Seattle, you don’t want to miss the St. Demetrios Greek Festival every September. The highlight of the Festival for me comes a few months before that, when…
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Pop Art Piggy Bank e1561505269526

Matching Gift Appeals: How Many Is Too Many?

August 19, 2019
Jeff Brooks
Fundraising
Be not afraid. That’s generally good advice, and it’s very good advice when it comes to matching gift offers. Matching gift appeals are maybe the easiest and most dependable way to increase response to your fundraising. It works any time…
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The Surprising Fundraising Theme You Can Use in the Summer

July 29, 2019
Jeff Brooks
Fundraising
One of the most important things you can know as a fundraiser is that you should always make your message more about the donor than about yourself. So just to keep you on your toes, I’m going to give you…
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9 Truths about Fundraising I Wish I Had Figured Out Sooner

9 Truths about Fundraising I Wish I Had Figured Out Sooner

July 21, 2019
Jeff Brooks
Fundraising
One of the more disturbing things about spending decades in a career is looking back and remembering how incredibly wrong you used to be! So I’m going to give you a quick tour of some ways I used to be…
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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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