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Fundraising appeals

How Much ‘Relationship’ is Enough?

Donor Love, Donor Psychology, Major and Mid Value Donors
When fundraising is like the gawky guy or gal who just needs to ask for the date! There are lots of books, blogs, webinars and conference sessions about stewardship and building relationships with donors.  Most I have seen are good,…
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Green Peace lead the way

Greenpeace Lead the Way

Digital Fundraising, Donor Love, Donor Psychology
We are working on a new thing here in Australia.  It doesn’t sound new, but it could have a profound impact on how charities use social media. Visit Greenpeace Australia on Facebook and leave a comment on one of their…
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