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The 4 Pillars of Donor Love That Can Transform Your Fundraising

Donor Love
What exactly is Donor Love? It’s a term that gets thrown around a lot these days. It might sound like some kind of flower-power, flaky magic, wishful thinking term that doesn’t mean much at all. That’s not it. It’s a…
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Put Donors First, Even When It Seems Like a Pain

Donor Love
I wanted to give a fairly large gift to a charity I admire. And I wanted to put it on my American Express card. You see, I have an annual budget that I like to donate, and I want it…
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While You’re Feeling Thankful, Remember Your Donors

Donor Love
They say one of the keys to a happy, successful life is to cultivate an attitude of thankfulness. That’s one of the reasons the US holiday of Thanksgiving is so wonderful. Being thankful is good for your personal life ……
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2 Truths Your Donors Wish You Understood about Direct Mail

Creativity, Direct Mail, Donor Care, Donor Love, Donor Psychology, Writing
I am a Gen Xer. I am not the core target market for direct mail. In my early twenties I had to learn two lessons quickly in order to do my job as a Fundraising Appeal Manager. Lesson one: The…
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4 Ways to Secure That All-Important Second Gift

Direct Mail, Donor Care, Donor Love
I met up with a fundraiser — let’s call him Brian — a couple of years ago to talk about the work my team had been doing for their donor acquisition program. The direct mail acquisition was doing really well.…
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5 Tips and Tricks to Loving Your Donors

Donor Love
For many years I gave to an organisation that organised an annual fun day for children with disabilities. The kids and their caregivers were hosted at a day-long party with activities, games and entertainment accessible to all. I have no…
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5 Reasons You Must Invest in Donor Service

Donor Love
In the commercial world, there is no arguing that:  Customer service has long been recognised as an incredibly important revenue driver. Excellent customer service vastly lowers churn rate (loss of customers). When complaints are handled well,  customers become more loyal than they were before…
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The Most Important Gift from Your Donor – It’s the 2nd, Not the 1st!

Direct Mail, Donor Care, Donor Love
I started my working life in customer service, selling women’s shoes. This had two major impacts on my life.  I have a shoe addiction that appears to be incurable. I have always believed that understanding your customer leads to the best…
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20 Donor-Centric Things You Can Do to Raise More Money — Now and for Years to Come

Donor Love, Newsletters
I know everyone says you should be “donor centric.” It’s obvious, right? But what exactly does it mean to be donor-centric? Well, it’s not just a touchy-feely attitude. It’s a lot of actions — most of them seemingly quite small…
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7 Common-Sense Ways to Love Your Donors

Donor Love, Newsletters
Thanking donors is the best and easiest way to improve your overall fundraising results. Here are some ways you can show your donors the love by thanking them: Thank donors promptly. Don’t let weeks (or hours if it’s online) go…
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