Donor Care Archives

Is Anything Better than a Donor Newsletter? This Powerful Tool Might Be!

April 28, 2025

Jeff Brooks

Imagine a nonprofit donor newsletter that does everything a quality newsletter should do … but it’s easier to create and less expensive. Would you be interested? Good news: I’m not making this up! Such a thing as an easier, cheaper,…

How to Handle a “Demanding” Donor

April 24, 2023

Jeff Brooks

Donor Care, Donor Love

I used to have a mental picture of “difficult” major donors, based on horror stories I’d heard. I imagined a cigar-chomping business tycoon who wanted to use large donations to remake a nonprofit to fit his own preferred vision, not…

The Not-Really-a-Newsletter Newsletter That Can Supercharge Your Donor Retention

February 6, 2023

Sean Triner

Donor Care, Newsletters

Almost all fundraisers understand the value of a donor newsletter: They improve donor retention by showing donors that their giving makes a difference. Newsletters can also raise net revenue on their own. It’s a major win-win for fundraisers. Here’s some…

Hurry up and Read This Beautiful Book on Caring for Your Donors

April 14, 2020

Jeff Brooks

Books, Donor Care

Book Review: Donor CARE: How to Keep Donors Coming Back AFTER the First Gift, by John Haydon When you read a book, you often get a sense of the author. It’s so much like they’re in the room with you,…

Pop Art Senior Woman Riding Scooter e1570866857578

2 Truths Your Donors Wish You Understood about Direct Mail

November 4, 2019

Fiona McPhee

Creativity, Direct Mail, Donor Care, Donor Love, Donor Psychology, Writing

I am a Gen Xer. I am not the core target market for direct mail. In my early twenties I had to learn two lessons quickly in order to do my job as a Fundraising Appeal Manager. Lesson one: The…

Pop Art man jumping with phone e1561507618663

4 Ways to Secure That All-Important Second Gift

September 2, 2019

Fiona McPhee

Direct Mail, Donor Care, Donor Love

I met up with a fundraiser — let’s call him Brian — a couple of years ago to talk about the work my team had been doing for their donor acquisition program. The direct mail acquisition was doing really well.…

Pop Art Businessman watered money dollars from a watering can

The Most Important Gift from Your Donor – It’s the 2nd, Not the 1st!

June 10, 2019

Fiona McPhee

Direct Mail, Donor Care, Donor Love

I started my working life in customer service, selling women’s shoes. This had two major impacts on my life. I have a shoe addiction that appears to be incurable. I have always believed that understanding your customer leads to the best…

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Is Anything Better than a Donor Newsletter? This Powerful Tool Might Be!

How to Handle a “Demanding” Donor

The Not-Really-a-Newsletter Newsletter That Can Supercharge Your Donor Retention

Hurry up and Read This Beautiful Book on Caring for Your Donors

2 Truths Your Donors Wish You Understood about Direct Mail

4 Ways to Secure That All-Important Second Gift

The Most Important Gift from Your Donor – It’s the 2nd, Not the 1st!

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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New York: 3:30pm Thursday, Aug 23
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Auckland: 7:30am Friday, Aug 24
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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

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Is Anything Better than a Donor Newsletter? This Powerful Tool Might Be!

How to Handle a “Demanding” Donor

The Not-Really-a-Newsletter Newsletter That Can Supercharge Your Donor Retention

Hurry up and Read This Beautiful Book on Caring for Your Donors

2 Truths Your Donors Wish You Understood about Direct Mail

4 Ways to Secure That All-Important Second Gift

The Most Important Gift from Your Donor – It’s the 2nd, Not the 1st!

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

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MORE

SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

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