Digital Fundraising Archives | Page 3 of 4

Loving and Punning on Valentines Day

February 12, 2017

Sean Triner

I got this lovely email from World Animal Protection (WAP). It worked on me. BUT generally, humour is risky in charity direct marketing. I think this is for a few reasons: Not everyone gets the joke! Making light of your serious cause needs…

The Truth Well Told*

December 21, 2016

Sean Triner

Digital Fundraising, Donor Psychology

Many charities shy away from the ‘bad’ their organisation tries to fix. This is not facing reality, not telling the truth and not giving people the opportunity to make bad good. Here is a cracking example from Concern Worldwide of…

Welcoming e-News Subscribers

November 29, 2016

Sean Triner

Digital Fundraising, Donor Love

A friend just asked me about the best practice for welcoming people who sign up for e-news or updates through your website home page. Well, as always, it depends. Is the purpose of the newsletter, information, fundraising or service provision? …

Nice Personalised Prompt Doesn’t Live Up to Expectations

November 23, 2016

Sean Triner

Digital Fundraising

I recently received the campaign above, so I thought I would share my thoughts on it. First of all, the copy could be improved. It is not inclusive and inviting – in fact it pushes you away. They don’t make…

Is Fundraising Unique in Different Countries?

July 13, 2016

Sean Triner

Digital Fundraising, Bequests and Legacies, Direct Mail, Major and Mid Value Donors, Trends

Learning and sharing across three continents! This ‘winter’ I have headed North. Very north, in fact, starting in Alaska. I am writing this on the plane from Vancouver. I put ‘winter’ in quotes because the big advantage of crossing the…

Using URLs in Direct Mail

May 25, 2016

Sean Triner

Digital Fundraising, Direct Mail

Thanks to Mike Linnemann from the University of Minnesota Foundation, and Tom Ahern, donor communications expert whose recent Twitter conversation inspired this blog. Direct mail is the largest source of new donors in most fundraising markets. Yet, even with an…

Greenpeace Lead the Way

January 4, 2016

Sean Triner

Digital Fundraising, Donor Love, Donor Psychology

We are working on a new thing here in Australia. It doesn’t sound new, but it could have a profound impact on how charities use social media. Visit Greenpeace Australia on Facebook and leave a comment on one of their…

Superb Customer Care: I am Great!

October 2, 2015

Sean Triner

Digital Fundraising, Donor Love

Well, according to Soi Dog Foundation I am – and so are all their other donors. I got this email (click to enlarge) thanking me for my support; it has a lovely video and great copy. And then when I…

What Works on Facebook: Old Fashioned Direct Mail Offers

October 1, 2015

Sean Triner

Digital Fundraising, Direct Mail

It is great to see that the techniques we learned in direct mail seem to apply in the digital space too. I reckon that in direct marketing, nothing has actually changed in how the ‘offer’ works. Just we deliver it…

Some Quick Tips of Fundraising Landing Pages

September 28, 2015

Sean Triner

Digital Fundraising

There are lots of good tips on landing pages when you search the web but it seems not enough. Lots of people are wanting specific tips on fundraising landing pages. So here is a six-minute short video for you… …

NEW FREE WORKSHOP: Double Your Year-End Donations

Loving and Punning on Valentines Day

The Truth Well Told*

Welcoming e-News Subscribers

Nice Personalised Prompt Doesn’t Live Up to Expectations

Is Fundraising Unique in Different Countries?

Using URLs in Direct Mail

Superb Customer Care: I am Great!

What Works on Facebook: Old Fashioned Direct Mail Offers

Some Quick Tips of Fundraising Landing Pages

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SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

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SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

SIGN UP FOR REGULAR, USEFUL
FUNDRAISING TIPS FROM MOCEANIC