Branding Archives

How Important Is That Awareness Campaign for Your Bottom Line?

April 14, 2025

Jeff Brooks

If you’re a big charity, something like this may have happened to you: A high-powered, well-known commercial advertising agency would like to create some advertising for you. Possibly pro bono. (Free! Though it would be smart to take a close…

How You Can Learn about Fundraising from the Golden Age of Advertising

February 10, 2025

Jeff Brooks

Branding, Creativity, Writing

One of the truly cool things about our private members-only community, The Fundraisingology Lab, is the conversations that come up, and where they can lead. Here’s a recent example: A Lab member—who, for reasons you’ll quickly understand, wanted to be…

Fundraising and Communications: How Not to Be the Cats and Dogs of the Nonprofit World

January 29, 2024

Jeff Brooks

Branding, Workplace

Cats and dogs: We expect them to be lifelong enemies, always in conflict. That’s how it is much of the time. But in some cases, they peacefully co-exist. Sometimes, they really love each other. In the fundraising world, we have…

[VIDEO] How Advertising and Awareness Campaigns Work in Fundraising

May 2, 2022

Jeff Brooks, Sean Triner

Boards and Fundraising, Branding

Will a big awareness campaign improve your donor acquisition efforts? The answer may surprise you. This short video (13 minutes) will give you some very useful information for what could be one of the most important strategic decisions you make…

The 3 Audiences for All Fundraising — Ignore at Your Own Risk!

March 10, 2021

Jeff Brooks

Branding, Demographics

You’ve heard this quote, attributed to American department store magnate and later Postmaster General for the US Postal Service, John Wanamaker: “Half my advertising spend is wasted; the trouble is, I don’t know which half.” A pretty amazing insight. And…

Why Commercial-Style Branding Will Destroy Your Fundraising

September 6, 2017

Jeff Brooks

Branding

Commercial-style branding is a clearly defined discipline, developed over the past hundred years or so for the marketing of goods. The whole notion of commercial branding — that you make a promise and fulfil it with a product — collapses…

Six Steps to Make Your Communications Sticky

September 1, 2017

Sean Triner

Donor Love, Branding, Donor Psychology, Storytelling

How do you make sure that everything you write grabs the reader’s attention, engages them and makes something happen? After all, there is no point writing stuff that doesn’t have the desired outcome. Even if that outcome is to help…

Thank You For ‘Hanging Out’ With Me

December 13, 2016

Sean Triner

Trends, Branding, Demographics, Direct Mail, Donor Love

By reading my articles, I guess you care about making the world a better place and raising more money for the causes you care about. I am chuffed by the feedback I get from my updates (please send more –…

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How Important Is That Awareness Campaign for Your Bottom Line?

How You Can Learn about Fundraising from the Golden Age of Advertising

Fundraising and Communications: How Not to Be the Cats and Dogs of the Nonprofit World

[VIDEO] How Advertising and Awareness Campaigns Work in Fundraising

The 3 Audiences for All Fundraising — Ignore at Your Own Risk!

Why Commercial-Style Branding Will Destroy Your Fundraising

Six Steps to Make Your Communications Sticky

Thank You For ‘Hanging Out’ With Me

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

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MORE

SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

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New York: 3:30pm Thursday, Aug 23
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