Sean Triner, Author at Moceanic

Posts by Sean Triner

Co-Founder of Moceanic

Sean Triner is a Co-Founder of Moceanic and Pareto Group. With over three decades of experience in fundraising and a Bachelor of Science (Honours) in mathematics, Sean has a wealth of fundraising expertise to share with Moceanic members and blog readers. He is also a coach and available for bookings on the Coaching+ program for fundraisers to help answer your questions and work hands-on directly with you.

Pareto Principle and Direct Mail

May 17, 2016

Sean Triner

Direct Mail, Major and Mid Value Donors, Maths of Fundraising

I’ve reminded you all about the Pareto Principle, and written about Pareto2. It’s all well and good in theory. But how can it be applied in practice? One of the most obvious applications is when targeting and budgeting in direct…

A Great Mid Value Mail Pack Explained

April 19, 2016

Sean Triner

Direct Mail, Major and Mid Value Donors

I asked Ruthann Richardson of Pareto Fundraising to tell us about a Great Mid Value Pack. My favourite mid value pack Looking at the current landscape of fundraising, I can’t help but think that the biggest opportunity for us, as…

Is the British Crisis in Fundraising Real? Or a Crisis of Courage?

April 8, 2016

Sean Triner

Trends

If you are interested in the ‘crisis’ in British Fundraising, which started after a charity supporter, Olive Cooke, committed suicide in Bristol, England. Newspapers accused charities of hounding her to death. Her family denied that, but by then the truth…

Make More for Your Cause With the Pareto Principle

March 30, 2016

Sean Triner

Maths of Fundraising

When we set up Pareto, my friend Paul and I named it that for a reason: The mathematical concept of the Pareto Principle. Most people in direct marketing understand the principle in general. They get that 80% of your income will…

In Defence of Fundraising

March 30, 2016

Sean Triner

Trends

Excellent stuff from the Charity Defense Council in the USA this week. They called out the mainstream media on damaging press coverage of the Wounded Warrior Project (WWP). In summary, CBS and New York Times reported in unfavourable language about…

Are Millennials Really Worth Targeting for Fundraising?

January 6, 2016

Sean Triner

Demographics, Direct Mail

We all want younger donors. But is it worth the investment? Certainly, it is for donors around the 40-year-old mark – face to face (direct dialogue) has done really well there getting millions of people around that age to give. But…

Greenpeace Lead the Way

January 4, 2016

Sean Triner

Digital Fundraising, Donor Love, Donor Psychology

We are working on a new thing here in Australia. It doesn’t sound new, but it could have a profound impact on how charities use social media. Visit Greenpeace Australia on Facebook and leave a comment on one of their…

Superb Customer Care: I am Great!

October 2, 2015

Sean Triner

Digital Fundraising, Donor Love

Well, according to Soi Dog Foundation I am – and so are all their other donors. I got this email (click to enlarge) thanking me for my support; it has a lovely video and great copy. And then when I…

What Works on Facebook: Old Fashioned Direct Mail Offers

October 1, 2015

Sean Triner

Digital Fundraising, Direct Mail

It is great to see that the techniques we learned in direct mail seem to apply in the digital space too. I reckon that in direct marketing, nothing has actually changed in how the ‘offer’ works. Just we deliver it…

Some Quick Tips of Fundraising Landing Pages

September 28, 2015

Sean Triner

Digital Fundraising

There are lots of good tips on landing pages when you search the web but it seems not enough. Lots of people are wanting specific tips on fundraising landing pages. So here is a six-minute short video for you… …

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Posts by Sean Triner

Pareto Principle and Direct Mail

A Great Mid Value Mail Pack Explained

Is the British Crisis in Fundraising Real? Or a Crisis of Courage?

Make More for Your Cause With the Pareto Principle

In Defence of Fundraising

Are Millennials Really Worth Targeting for Fundraising?

Superb Customer Care: I am Great!

What Works on Facebook: Old Fashioned Direct Mail Offers

Some Quick Tips of Fundraising Landing Pages

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2

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100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

REGISTER HERE!

SIGN UP FOR FREE FUNDRAISING TIPS

Nearly every single tip we give you could make your cause more money. You don’t want to miss out.

Posts by Sean Triner

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

Popular Posts

Topics

Tags

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

HOW WE CAN HELP YOU

MORE

SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

REGISTER HERE!

SIGN UP FOR REGULAR, USEFUL
FUNDRAISING TIPS FROM MOCEANIC

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2