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Posts by Jeff Brooks

Fundraisingologist at Moceanic

Jeff Brooks is a Fundraisingologist at Moceanic. He has more than 30 years of experience in fundraising, worked as a writer and creative director on behalf of top nonprofits around the world, including CARE, St. Jude Children’s Research Hospital, Dana-Farber Cancer Institute, Feeding America, and many others. Jeff is the author of three books about fundraising and blogs at Future Fundraising Now. Moceanic blog readers can benefit from his experience by reading his articles or by joining his on-demand fundraising courses. He is also a coach and available for bookings in the Coaching+ program to help with your fundraising project and work hands-on directly with you.

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Fundraising and Communications: How Not to Be the Cats and Dogs of the Nonprofit World

Branding, Workplace
Cats and dogs: We expect them to be lifelong enemies, always in conflict. That’s how it is much of the time. But in some cases, they peacefully co-exist. Sometimes, they really love each other. In the fundraising world, we have…
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12 Surprising Productivity Tips for Getting More Done

Productivity
I can only speak for myself, but for me, the big battle I fight day-in and day-out isn’t finding great stories, creating motivating offers, or persuading bosses not to damage fundraising … What really makes a difference is staying as…
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The Easy Way to Raise More Money by Being Relevant to Each Donor

Maths of Fundraising
Want to know something about donors? A large majority of them (around 70%) will give the same amount (or very close to it) every time they donate. The percentage of donors who upgrade to meaningfully higher levels is small. (But…
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Book Review: Improve Your Fundraising by Tackling Your Own Issues First

Self-Care
Book review: Get That Money, Honey! By Rhea Wong There’s fundraising, and there are fundraisers. Fundraising doesn’t happen without fundraisers. As much as fundraising might seem like a big playbook of strategies that generate a mass of tactics, that’s not…
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Donor-Centered Fundraising: What’s It About Really?

Donor Love
What is donor-centered fundraising? It’s something that fundraising professionals talk about, but not everyone is clear about what it is. I want to share a definition of the practice from my perspective and opinion. It’s an approach to fundraising that…
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Fundraiser Asks: How Do I Tell Compelling Stories When Our Cause Has No “Happy Endings”?

Storytelling
Question from the inbox: Do you have any tips on storytelling when there is no happy ending? The disease that I fundraise for is terminal, aggressive, and traumatic. Every diagnosis is a death sentence, and the average life span from…
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Donor Advised Funds Are a Potential Fundraising Goldmine – If You Do the Right Things

Major and Mid Value Donors
Donor Advised Funds (DAF) in the USA and UK (called PAFs in Australia)  are a very big deal, and getting bigger. They have gone from being a sort of fringe way some donors gave, to a massive and important donation…
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Is This a Scary Monster for Halloween? Maybe Not So Much

Crises Fundraising, Maths of Fundraising
You’ve probably seen the panic. Numerous sources, including Giving USA, The Nonprofit Times, and others have pointed out the steep drop in fundraising revenue between 2021 and 2022. Adjusted for inflation, revenue dropped 10.5% in the US. We’ve only seen…
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5 Time Management Gems for the Busy Season (and One Piece of Bad Advice)

Time Management
It’s the busy time for almost everyone in fundraising. The make-or-break time of year where you hit budget – or not. You’ve been going full speed for several weeks, and you have a few weeks to go before you can…
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6 Top Tips for Landing Pages That Lead Donors to Action

Digital Fundraising
Your landing page is the make-or-break moment for your digital fundraising campaign. Get it wrong and you can lose a lot of money from would-be donors. The good news is that nonprofit landing pages have improved in recent years. Thanks…
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