But it won't work here, we're different

But It Won’t Work Here

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Jeff Brooks and Sean Triner, Fundraisingologists at Moceanic, look at the common belief that fundraising tactics that work won’t work here — our country, culture, region, or cause is just different.

Our conclusion — having worked for nonprofits all over the world for many years — is this: things that work generally work everywhere. Human psychology is not different from place to place.

But local conditions, such as postal regulations, can make things work or not work. For example, in some countries, direct mail is not a viable fundraising option — either because the postage rates are too high to make it affordable, or because delivery rates are too unreliable.

So: It probably will work here … with some exceptions!

Please share your thoughts by leaving your reply below. We’d love to learn from your experience.

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