Maths of Fundraising Archives

3 Easy Ways to Super-Charge Your Year-End Fundraising

September 2, 2024

Sean Triner

Major and Mid Value Donors, Maths of Fundraising

In the USA around 40% of all charitable giving happens in the month of December*. It’s a time when many donors are in a giving mood. You already know that I’m sure. And you already have an awesome year-end campaign…

A Practical Lesson from Star Wars: How to Raise 2 to 5 Times as Much from Real-Life Donors

April 29, 2024

Jeff Brooks

Bequests and Legacies, Maths of Fundraising

It may be the smartest “bad move” in the history of movies. Back in 1976, while he was negotiating his deal for making a new movie about heroes and villains zooming around in space, George Lucas said he’d take much…

The Easy Way to Raise More Money by Being Relevant to Each Donor

January 8, 2024

Jeff Brooks

Maths of Fundraising

Want to know something about donors? A large majority of them (around 70%) will give the same amount (or very close to it) every time they donate. The percentage of donors who upgrade to meaningfully higher levels is small. (But…

Is This a Scary Monster for Halloween? Maybe Not So Much

October 30, 2023

Jeff Brooks

Crises Fundraising, Maths of Fundraising

You’ve probably seen the panic. Numerous sources, including Giving USA, The Nonprofit Times, and others have pointed out the steep drop in fundraising revenue between 2021 and 2022. Adjusted for inflation, revenue dropped 10.5% in the US. We’ve only seen…

The Overhead Myth, and the Pie Chart Solution

July 10, 2023

Sean Triner

Maths of Fundraising

There’s a monster stalking the halls of nonprofit organizations around the world. Every day it smashes, tears, and crushes organizations’ ability to do their mission. The monster is an attitude: The less a charity spends on overhead, the better! It’s…

How to Respect Your Time, and Help Your Boss and Colleagues Respect It Too

May 8, 2023

Jeff Brooks

Maths of Fundraising, Time Management

You are more valuable than you’ve ever imagined. I’m not talking about your value as a unique human being living on this planet. In that sense, you’re infinitely valuable. I’m talking about your value as a professional fundraiser, as measured…

Fundraisers: 3 Surprising Scary Halloween Monsters

October 24, 2022

Jeff Brooks

Demographics, Maths of Fundraising

When I was a kid, the main point of your Halloween costume was to be scary. That’s why we were ghosts, vampires, werewolves, and Richard Nixon. The kids showing up at my door on Halloween these days seem to have…

What Behavioral Science Tells Us about Stories and Math in Fundraising

July 18, 2022

Russell James

Maths of Fundraising, Storytelling

Excerpted from The Storytelling Fundraiser by Professor Russell James. The full book (along with many other fundraising resources) is available for free at Encourage Generosity. For nonprofit managers, numbers are important. Numbers define success or failure. Numbers keep the lights…

How to Measure What Matters in Fundraising

June 6, 2022

Jeff Brooks

Fundraising, Maths of Fundraising

They say you get more of whatever you measure. It’s especially true in fundraising. But it’s easier said than done. There are a lot of things you could be measuring in fundraising. Not all of them are equally important. Some…

VIDEO: How Focus on ROI Can Hobble Your Fundraising

October 12, 2020

Jeff Brooks

Maths of Fundraising

I hate to admit it, but a lot of what it takes to be smart about fundraising means doing mathematics. Not my best subject. Fortunately, it’s not super-hard math. And fortunately, we have math geeks like Sean to help us…

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3 Easy Ways to Super-Charge Your Year-End Fundraising

A Practical Lesson from Star Wars: How to Raise 2 to 5 Times as Much from Real-Life Donors

The Easy Way to Raise More Money by Being Relevant to Each Donor

Is This a Scary Monster for Halloween? Maybe Not So Much

The Overhead Myth, and the Pie Chart Solution

How to Respect Your Time, and Help Your Boss and Colleagues Respect It Too

Fundraisers: 3 Surprising Scary Halloween Monsters

What Behavioral Science Tells Us about Stories and Math in Fundraising

How to Measure What Matters in Fundraising

VIDEO: How Focus on ROI Can Hobble Your Fundraising

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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