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Arts Fundraising Is DIFFERENT – and You Can Do It!

October 10, 2022
Jeff Brooks
Fundraising
I may have led you astray. It was an oversight, and I’m not the only one who has done this particular disservice for my fellow fundraising professionals. If you are a fundraiser for the arts (or causes similar to the…
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Moceanic blog post

To Survive Scary Times, Don’t Panic!

August 8, 2022
Jeff Brooks
Crises Fundraising, Fundraising
I live with a chronic disease you’ve probably heard of all your life: Rheumatoid Arthritis.  (Stay with me. This is about fundraising!) Rheumatoid Arthritis is a strange disease because it’s basically damage I’m doing to myself. My immune system, for…
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Moceanic blog post

How to Measure What Matters in Fundraising

June 6, 2022
Jeff Brooks
Fundraising, Maths of Fundraising
They say you get more of whatever you measure. It’s especially true in fundraising. But it’s easier said than done. There are a lot of things you could be measuring in fundraising. Not all of them are equally important. Some…
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Pop Art Wow

How the Supporter Connection Survey Transformed This Fundraiser Forever

January 24, 2022
Moceanic Team
Fundraising
I had never fundraised before. Neither had my colleague, Carrie.  But to keep our mission at ECAD going strong, fundraising is a necessity. People with disabilities count on our service dogs to help them gain greater independence and mobility. So…
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Moceanic Top 10 blogs 2021

People’s Choice: Top 10 Blog Posts of 2021

December 13, 2021
Jeff Brooks
Fundraising
Here are the Moceanic Blog posts that most people read this year. If you missed them, now is your chance to read these classic fundraising posts. #1: How to Prevent the Heartbreak of Boring Fundraising This post by guest blogger…
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Monthly giving robot

Everything You Need to Know to Master Monthly Giving

September 27, 2021
Jeff Brooks
Books, Fundraising, Monthly Giving
Book Review: Monthly Giving Made Easy by Erica Waasdorp I’ve been recruiting monthly donors for organizations for more than 30 years. I thought I was an old pro at it because I’ve found a whole lot of ways of telling…
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Pop Art Envelope

The Sure Way to Raise More Money from Your Best Donors

August 9, 2021
Sean Triner
Fundraising
It takes money to make money. Easy to say, not always easy to do. But there’s one way where spending a bit more money yields immediate and often significant return: Create a bigger, better direct mail pack for your top…
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Secret ingredient

The Fundraising Secret Ingredient You’ll Swear by for the Rest of Your Career

July 26, 2021
Jeff Brooks
Fundraising
My Mom had a secret. It was a magic ingredient she could sprinkle into just about anything she cooked, and it made the food better. More flavorful. Richer. Just yummier in an almost undefinable way. She didn’t want people to…
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Pop Art Woman Laptop Excited

7 Boring Ways to Transform Your Fundraising

June 14, 2021
Julie Cooper
Fundraising
Fresh out of college in the mid-1990s, I took a traveling sales job. My responsibility was to sell as many industrial tools and supplies as possible. Yes, that’s just as exciting as it sounds.  My liberal arts education hadn’t trained…
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New Years Resolutions

New Year’s Resolutions to Make 2021 Your Best Year Ever

January 4, 2021
Jeff Brooks
Fundraising
A great way to start the New Year is to think about the positive changes you want to make and put them in writing as Resolutions. Of course, you can do this any time you want, but there’s something about…
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Popular Posts

  • A woman in pop art style standing next to an empty safe with a thought bubble with dollar signs in it US Funding Freeze: Is Your Nonprofit at Risk? Here’s What to Do Now 4 comments | by Jeff Brooks
  • The “Magic Ingredient” for Successful Donor Journeys 4 comments | by Jeff Brooks
  • How to Keep Your Fundraising Strong in an Election Year 2 comments | by Jeff Brooks
  • Donors Are Not You: A Guide to the Differences 2 comments | by Jeff Brooks
  • How to Structure Your Storytelling for Maximum Impact 2 comments | by Jeff Brooks

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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