Fundraising Archives

Winning Direct Mail Lifts: Where to Invest to Improve Response

September 8, 2025

Jeff Brooks

Direct Mail, Fundraising, Major and Mid Value Donors

Double your income! This post is part of a series on specific steps you can take to meaningfully increase your fundraising revenue. This is part 2. It’s easy to say “Spend more to get more.” But what exactly should you…

How to Turn Your Fundraising Committee from a Problem to an Asset

June 23, 2025

Jeff Brooks

Fundraising

I know it’s not controversial to say committees are often a problem for effective fundraising. Almost everybody knows that. In fact, committees are one of the top causes (along with lack of resources) of ineffective fundraising. Committees cost the nonprofit…

6 Qualities of Extraordinary Major Gift Officers

May 26, 2025

Jeff Schreifels

Fundraising

When you’ve been coaching and working with major gift officers for as long as I have, you meet a lot of good ones. You also encounter some pretty bad ones. But throughout my career, I’ve also had the privilege of…

Add One More: The Power of Incremental Improvement in Fundraising

January 27, 2025

Jeff Brooks

Fundraising

Would you like to increase your fundraising revenue? The most dependable way to do that is to add one more. One more what? you’re probably asking. I’m going to show you a few things you can add in your fundraising,…

The Best of the Best: Our Top 10 Blogs of 2024

December 16, 2024

Jeff Brooks

Fundraising

Do you believe in the Pareto Principle? If you’re a fundraiser, you should. Early 20th century economist Vilfredo Pareto noticed that in his garden, 20% of the pea plants produced 80% of the peas. He then started looking around, and…

The 6 Drivers of Nonprofit Fundraising Growth

November 27, 2024

Sean Triner

Boards and Fundraising, Fundraising, Strategy

Fundraising can often feel overwhelming. There is pressure to deliver immediate results while also planning for sustainable growth. It is possible – if you have all the resources you need. As you know, fundraisers are often asked to achieve miraculous…

10 Tips for Successful Year-End Fundraising

October 21, 2024

Jeff Brooks

Fundraising

Half of all nonprofits in the USA receive the majority of their annual donations during the last three months of the year. 31% of revenue comes in during December. And 12% of all giving happens in the last three days…

Your End-of-Year Fundraising Roadmap

October 7, 2024

Jeff Brooks

Fundraising

Don’t let the year-end rush catch you by surprise. It’s the most important and profitable time of year to be asking your donors to give, particularly for those of us in the USA. Here’s a roadmap of things you can…

How to Keep Your Fundraising Strong in an Election Year

June 3, 2024

Jeff Brooks

Fundraising

Are you worried about the US presidential election? I sure am. But I’m not much worried about how the election will affect fundraising. The good news is, as noisy and anxiety-provoking as elections can be, the impact is small. I’m…

An Integrated Multichannel Fundraising Campaign Is Easier Than You Think

The Unrestricted Funds Conundrum: There’s an EASY Solution

March 13, 2023

Jeff Brooks

Fundraising

A few weeks ago, one of our members in The Fundraisingology Lab asked a question: The organization had done a highly successful appeal to raise funds for a specific person facing extraordinary need. Funds poured in from energized donors who…

NEW FREE WORKSHOP: Double Your Year-End Donations

Winning Direct Mail Lifts: Where to Invest to Improve Response

How to Turn Your Fundraising Committee from a Problem to an Asset

6 Qualities of Extraordinary Major Gift Officers

Add One More: The Power of Incremental Improvement in Fundraising

The Best of the Best: Our Top 10 Blogs of 2024

The 6 Drivers of Nonprofit Fundraising Growth

10 Tips for Successful Year-End Fundraising

Your End-of-Year Fundraising Roadmap

How to Keep Your Fundraising Strong in an Election Year

The Unrestricted Funds Conundrum: There’s an EASY Solution

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