Digital Fundraising Archives | Page 3 of 4

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Does It Really Matter If I DON’T Donate?

June 22, 2017

Sean Triner

Digital Fundraising, Direct Mail, Donor Psychology

Fundraisers are doing incredibly important work. You are connecting people who care with people (or environment/animals/causes) in need. Most of us are active in fundraising because we want to change things from bad to good. As Tom Ahern says, donors…

pop art thank you speech bubble from dreamstime

My Thank-You Message Raised Loads of Money! Why Is Sean Complaining?

May 24, 2017

Sean Triner

Donor Love, Digital Fundraising, Major and Mid Value Donors

I got this brilliant message from April Kelsey – a fundraising and communications specialist based in Hampton, VA, USA. Hey, Sean! Today I made about $100k off ONE thank you email, applying techniques I’ve been learning from you and others…

Digital Fundraising Beyond Doggies and Dolphins

March 20, 2017

Sean Triner

Digital Fundraising, Trends

The Soi Dog Foundation and Australia for Dolphins have had enormous success in global fundraising using the digital ‘multi-step’ approach. Although based in Thailand and Australia respectively, the two charities fundraised globally with shocking images, which helped them get traction.…

Loving and Punning on Valentines Day

February 12, 2017

Sean Triner

Digital Fundraising

I got this lovely email from World Animal Protection (WAP). It worked on me. BUT generally, humour is risky in charity direct marketing. I think this is for a few reasons: Not everyone gets the joke! Making light of your serious cause needs…

The Truth Well Told*

December 21, 2016

Sean Triner

Digital Fundraising, Donor Psychology

Many charities shy away from the ‘bad’ their organisation tries to fix. This is not facing reality, not telling the truth and not giving people the opportunity to make bad good. Here is a cracking example from Concern Worldwide of…

Welcoming e-News Subscribers

November 29, 2016

Sean Triner

Digital Fundraising, Donor Love

A friend just asked me about the best practice for welcoming people who sign up for e-news or updates through your website home page. Well, as always, it depends. Is the purpose of the newsletter, information, fundraising or service provision? …

Nice Personalised Prompt Doesn’t Live Up to Expectations

November 23, 2016

Sean Triner

Digital Fundraising

I recently received the campaign above, so I thought I would share my thoughts on it. First of all, the copy could be improved. It is not inclusive and inviting – in fact it pushes you away. They don’t make…

Is Fundraising Unique in Different Countries?

July 13, 2016

Sean Triner

Digital Fundraising, Bequests and Legacies, Direct Mail, Major and Mid Value Donors, Trends

Learning and sharing across three continents! This ‘winter’ I have headed North. Very north, in fact, starting in Alaska. I am writing this on the plane from Vancouver. I put ‘winter’ in quotes because the big advantage of crossing the…

Using URLs in Direct Mail

May 25, 2016

Sean Triner

Digital Fundraising, Direct Mail

Thanks to Mike Linnemann from the University of Minnesota Foundation, and Tom Ahern, donor communications expert whose recent Twitter conversation inspired this blog. Direct mail is the largest source of new donors in most fundraising markets. Yet, even with an…

Greenpeace Lead the Way

January 4, 2016

Sean Triner

Digital Fundraising, Donor Love, Donor Psychology

We are working on a new thing here in Australia. It doesn’t sound new, but it could have a profound impact on how charities use social media. Visit Greenpeace Australia on Facebook and leave a comment on one of their…

The Fundraisingology Lab is open this week. Doors close Fri, Feb 20.

Does It Really Matter If I DON’T Donate?

My Thank-You Message Raised Loads of Money! Why Is Sean Complaining?

Digital Fundraising Beyond Doggies and Dolphins

Loving and Punning on Valentines Day

The Truth Well Told*

Welcoming e-News Subscribers

Nice Personalised Prompt Doesn’t Live Up to Expectations

Is Fundraising Unique in Different Countries?

Using URLs in Direct Mail

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SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

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FUNDRAISING TIPS FROM MOCEANIC