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WikiMedia

Nice Personalised Prompt Doesn’t Live Up to Expectations

Digital Fundraising
I recently received the campaign above, so I thought I would share my thoughts on it. First of all, the copy could be improved.  It is not inclusive and inviting – in fact it pushes you away. They don’t make…
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Fundraising

Is Fundraising Unique in Different Countries?

Digital Fundraising, Bequests and Legacies, Direct Mail, Major and Mid Value Donors, Trends
Learning and sharing across three continents! This ‘winter’ I have headed North. Very north, in fact, starting in Alaska. I am writing this on the plane from Vancouver. I put ‘winter’ in quotes because the big advantage of crossing the…
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Direct mail

Using URLs in Direct Mail

Digital Fundraising, Direct Mail
Thanks to Mike Linnemann from the University of Minnesota Foundation, and Tom Ahern, donor communications expert whose recent Twitter conversation inspired this blog. Direct mail is the largest source of new donors in most fundraising markets. Yet, even with an…
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Green Peace lead the way

Greenpeace Lead the Way

Digital Fundraising, Donor Love, Donor Psychology
We are working on a new thing here in Australia.  It doesn’t sound new, but it could have a profound impact on how charities use social media. Visit Greenpeace Australia on Facebook and leave a comment on one of their…
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Soi Dog Foundation

Superb Customer Care: I am Great!

Digital Fundraising, Donor Love
Well, according to Soi Dog Foundation I am – and so are all their other donors. I got this email (click to enlarge) thanking me for my support; it has a lovely video and great copy. And then when I…
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Soi Dog Foundation

What Works on Facebook: Old Fashioned Direct Mail Offers

Digital Fundraising, Direct Mail
It is great to see that the techniques we learned in direct mail seem to apply in the digital space too. I reckon that in direct marketing, nothing has actually changed in how the ‘offer’ works. Just we deliver it…
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Soi Dog Foundation Landing Page

Some Quick Tips of Fundraising Landing Pages

Digital Fundraising
There are lots of good tips on landing pages when you search the web but it seems not enough. Lots of people are wanting specific tips on fundraising landing pages. So here is a six-minute short video for you… …
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Australia and flag within

The Future of Fundraising in Australia?

Digital Fundraising, Direct Mail, Trends
A recent post by Louise Williams on the Fundraising Institute Australia LinkedIn group recently asked the often repeated question. What will fundraising look like in ten years? What do you think? My thoughts… Looking at the data, it really depends…
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earthquake aftermath3 e1513305941743

Finding Committed Donors from Disaster Responders

Digital Fundraising
I wrote this article back in 2015 following the devastating Nepal earthquake. Even though it was a few years ago now, the tactics and strategies on how to find committed donors from disaster responders still very much apply today. A full step by…
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