Bequests and Legacies Archives | Page 3 of 4

How to Lose $17 Million Without Even Trying

October 29, 2018

Christiana Stergiou

It’s incredibly difficult to be smart about opportunity cost. There’s just something in our brains that push us toward bad decisions that cost us dearly. When we overcome that innate human shortcoming — that’s when we make amazingly smart decisions…

The Surprising Way You Find People Who Really Want to Put Your Organization in Their Will

October 21, 2018

Jeff Brooks

Bequests and Legacies

It’s almost hard to believe. You have donors who are waiting for you to ask them if they’ll include your organization in their Will. On average, each one is ready to hand over $35,000. But you have to ask them…

Pop Art Steaming Mug of Coffee e1537776392538

12 Things You Need to Know about Talking to Donors about Bequests

October 13, 2018

Christiana Stergiou

Bequests and Legacies

Just the idea of talking to donors about bequests can be overwhelming. As fundraisers, we’re used to simple calls to action, quick solutions to problems, and lots of urgency. If you’re good at fundraising, you are equipped to be good…

The Liberating Truth Behind Smart Bequest Fundraising — It’s About Life

October 8, 2018

Christiana Stergiou

Bequests and Legacies

You are going to die. And probably sooner than you think. Not a great way to start a conversation is it? To hear some people talk about it, you’d think communicating with donors about bequests is like some kind of…

Pop Art Woman light on the palm e1537496107373

VIDEO: The Magic Words of Bequest Fundraising

October 1, 2018

Christiana Stergiou

Bequests and Legacies

Professor Russell James, Professor of Charitable Financial Planning at Texas Tech University, shares the words and phrases that help donors connect meaningfully with the topic of bequest giving. Learn the importance of: “Family” language The importance of simplicity The power…

Pop Art Ice Bucket Challenge business man

How You Can Have Your Own Ice Bucket Challenge-like Success

November 6, 2017

Jeff Brooks

Bequests and Legacies, Major and Mid Value Donors, Monthly Giving

It’s easier than you think! Remember the Ice Bucket Challenge? It happened in the Summer of 2015 when the ALS Association in the US (and a number of related organizations around the world, where ALS is often called motor neurone…

Really Integrating Direct Mail with Major Donors and Bequests

September 26, 2017

Sean Triner

Benchmarking, Bequests and Legacies, Direct Mail, Major and Mid Value Donors, Maths of Fundraising

I believe the new big thing for charities (and something Roger Craver of The Agitator has pointed out) is something really old-fashioned: talking to your donors face to face. Especially mid-value donors and those considering making bequests. The charities that…

The Most Crazy Thing I Ever Heard

August 16, 2017

Sean Triner

Maths of Fundraising, Bequests and Legacies

I heard the most crazy thing ever: A frustrated charity fundraiser told me that they had to cancel their annual survey this year. Why? Had it failed to work? Not at all. It was still gathering game-changing data from their…

The Data Does Wonders, But Only If You Use It

August 15, 2017

Sean Triner

Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors

When I tell people about our Supporter Connection Survey, one of the most common questions I’m asked is this: What exactly do I do with the data we gather? Let me give you a quick look at how to handle…

This Survey Type Is Better Than Almost Anything Else You Can Do in Fundraising

August 1, 2017

Jeff Brooks

Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors, Monthly Giving

One of the first things I learned about when I joined Moceanic a few months ago was an amazing fundraising technique we called the Supporter Connection Survey. I was blown away… But now I’m even more blown away because I’ve…

The Fundraisingology Lab is open this week. Doors close Fri, Feb 20.

How to Lose $17 Million Without Even Trying

The Surprising Way You Find People Who Really Want to Put Your Organization in Their Will

12 Things You Need to Know about Talking to Donors about Bequests

The Liberating Truth Behind Smart Bequest Fundraising — It’s About Life

VIDEO: The Magic Words of Bequest Fundraising

How You Can Have Your Own Ice Bucket Challenge-like Success

Really Integrating Direct Mail with Major Donors and Bequests

The Most Crazy Thing I Ever Heard

The Data Does Wonders, But Only If You Use It

This Survey Type Is Better Than Almost Anything Else You Can Do in Fundraising

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