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The Surprising Way You Find People Who Really Want to Put Your Organization in Their Will

Bequests and Legacies
It’s almost hard to believe. You have donors who are waiting for you to ask them if they’ll include your organization in their Will. On average, each one is ready to hand over $35,000. But you have to ask them…
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12 Things You Need to Know about Talking to Donors about Bequests

Bequests and Legacies
Just the idea of talking to donors about bequests can be overwhelming. As fundraisers, we’re used to simple calls to action, quick solutions to problems, and lots of urgency. If you’re good at fundraising, you are equipped to be good…
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Pop Art Hands protecting a green sprout

The Liberating Truth Behind Smart Bequest Fundraising — It’s About Life

Bequests and Legacies
You are going to die. And probably sooner than you think. Not a great way to start a conversation is it? To hear some people talk about it, you’d think communicating with donors about bequests is like some kind of…
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VIDEO: The Magic Words of Bequest Fundraising

Bequests and Legacies
Professor Russell James, Professor of Charitable Financial Planning at Texas Tech University, shares the words and phrases that help donors connect meaningfully with the topic of bequest giving. Learn the importance of: “Family” language The importance of simplicity The power…
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Pop Art Ice Bucket Challenge business man

How You Can Have Your Own Ice Bucket Challenge-like Success

Bequests and Legacies, Major and Mid Value Donors, Monthly Giving
It’s easier than you think! Remember the Ice Bucket Challenge? It happened in the Summer of 2015 when the ALS Association in the US (and a number of related organizations around the world, where ALS is often called motor neurone…
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Really Integrating Direct Mail with Major Donors and Bequests

Really Integrating Direct Mail with Major Donors and Bequests

Benchmarking, Bequests and Legacies, Direct Mail, Major and Mid Value Donors, Maths of Fundraising
I believe the new big thing for charities (and something Roger Craver of The Agitator has pointed out) is something really old-fashioned: talking to your donors face to face. Especially mid-value donors and those considering making bequests. The charities that…
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The Most Crazy Thing I Ever Heard

The Most Crazy Thing I Ever Heard

Maths of Fundraising, Bequests and Legacies
I heard the most crazy thing ever: A frustrated charity fundraiser told me that they had to cancel their annual survey this year. Why? Had it failed to work? Not at all. It was still gathering game-changing data from their…
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Title of article (please use title caps and rename this file as Title V1 JB): The Data Does Wonders, But Only If You Use It

The Data Does Wonders, But Only If You Use It

Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors
When I tell people about our Supporter Connection Survey, one of the most common questions I’m asked is this: What exactly do I do with the data we gather? Let me give you a quick look at how to handle…
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Survey Course

This Survey Type Is Better Than Almost Anything Else You Can Do in Fundraising

Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors, Monthly Giving
One of the first things I learned about when I joined Moceanic a few months ago was an amazing fundraising technique we called the Supporter Connection Survey. I was blown away… But now I’m even more blown away because I’ve…
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Magical New Survey Type Can Power Fundraising Growth for Years to Come

Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors
Thanks for all the fantastic messages from the Moceanic fundraising community. I’m feeling very welcome — thank you! One of the things I’m most excited about at Moceanic is sharing knowledge and learning even more about fundraising… Moceanic is all…
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