So far, as we’ve been talking about ways to improve the open rates of fundraising emails, we’ve focused on things donors can see and respond to. There’s another whole class of things you can do that donors can’t see. But…

Email is the backbone of nonprofit digital fundraising. Grow and engage your list consistently, and you’ll enjoy increasing returns on your email appeals … assuming your supporters open your emails. In our recent blog, Secrets for Effective Fundraising Subject Lines,…

Email is the king of digital direct response fundraising. If you consistently grow your email list and engage and solicit it well, you’ll enjoy a steady growth in digital fundraising revenue. Of course, your emails can only earn donations if…