Jeff Brooks, Author at Moceanic

Posts by Jeff Brooks

Fundraisingologist at Moceanic

Jeff Brooks is a Fundraisingologist at Moceanic. He has more than 30 years of experience in fundraising, worked as a writer and creative director on behalf of top nonprofits around the world, including CARE, St. Jude Children’s Research Hospital, Dana-Farber Cancer Institute, Feeding America, and many others. Jeff is the author of three books about fundraising and blogs at Future Fundraising Now. Moceanic blog readers can benefit from his experience by reading his articles or by joining his on-demand fundraising courses. He is also a coach and available for bookings in the Coaching+ program to help with your fundraising project and work hands-on directly with you.

Matching Funds: Getting the Fund Is Easier than You Might Think

October 27, 2025

Jeff Brooks

Offer

The magic of matching funds fundraising can’t happen if you don’t have matching funds to work with. In fact, many fundraisers never use matching funds because they believe they don’t have access to matching funds. Good news: You don’t have…

Leverage Offers: Fundraising to the Max

October 20, 2025

Jeff Brooks

Offer

We’ve been talking here on the blog about the power of matching grants in fundraising … how they matches are good at activating donors because they are such a good deal. Here’s something worth knowing: There’s a whole other way…

Match Appeals: How Many is Too Many?

October 13, 2025

Jeff Brooks

Offer

Here at Moceanic, we love matched gift appeals. Because they work so well to motivate donors to give. They work so well, our online workshop on how to create effective match fundraising is called “Matching Giving Magic.” Because it’s almost…

Matched Giving: The Fundraising Power-Up You’ll Love

October 6, 2025

Jeff Brooks

Offer

Buy one, get one free! Half off this Friday only! Retailers know the power of a bargain. And they know how to express a bargain for the best impact on sales. A bargain helps overcome inertia – that sense we…

The Secret to Powerful Storytelling for Fundraising

September 29, 2025

Jeff Brooks

Storytelling

Stories are important for fundraising. They can make the difference between success and failure. But they aren’t the only thing going on in an effective fundraising message. They aren’t even the most important thing. A story is an ingredient for…

Donor Webinars: Super-Charge Your Fundraising

September 22, 2025

Jeff Brooks

Major and Mid Value Donors

Double your income! This post is part of a series on specific steps you can take to meaningfully increase your fundraising revenue. This is part 4. We’ve been focusing on the power of spending more to make more in fundraising…

How to Turn a Single Direct Mail Appeal into a Full Campaign

September 15, 2025

Jeff Brooks

Digital Fundraising, Direct Mail, Fundraising

Double your income! This post is part of a series on specific steps you can take to meaningfully increase your fundraising revenue. This is part 3. As much as we may hate to admit it, one of the top reasons…

Winning Direct Mail Lifts: Where to Invest to Improve Response

September 8, 2025

Jeff Brooks

Direct Mail, Fundraising, Major and Mid Value Donors

Double your income! This post is part of a series on specific steps you can take to meaningfully increase your fundraising revenue. This is part 2. It’s easy to say “Spend more to get more.” But what exactly should you…

Your Guide to Winning with the 80/20 Rule

September 1, 2025

Jeff Brooks

Major and Mid Value Donors, Strategy

Double your income! This post is part of a series on specific steps you can take to meaningfully increase your fundraising revenue. This is part 1. You’ve heard about spending more to get more. But you probably don’t have extra…

How to Increase Direct Mail Open Rates using Mystery

August 25, 2025

Jeff Brooks

Digital Fundraising, Direct Mail

Curiosity is one of the most human traits. When we don’t know what’s going on, we feel compelled to find out. Think monkeys. Or kittens: We perk up and pay a lot more attention when we don’t know what something…

NEW FREE WORKSHOP: Double Your Year-End Donations

Posts by Jeff Brooks

Matching Funds: Getting the Fund Is Easier than You Might Think

Leverage Offers: Fundraising to the Max

Match Appeals: How Many is Too Many?

Matched Giving: The Fundraising Power-Up You’ll Love

The Secret to Powerful Storytelling for Fundraising

Donor Webinars: Super-Charge Your Fundraising

How to Turn a Single Direct Mail Appeal into a Full Campaign

Winning Direct Mail Lifts: Where to Invest to Improve Response

Your Guide to Winning with the 80/20 Rule

How to Increase Direct Mail Open Rates using Mystery

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Posts by Jeff Brooks

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

Popular Posts

Topics

Tags

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

HOW WE CAN HELP YOU

MORE

SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

SIGN UP FOR REGULAR, USEFUL
FUNDRAISING TIPS FROM MOCEANIC