Copywriting Archives

Our AI Copy Assistant Keeps Surprising Us

August 20, 2026

Jeff Brooks

We at Moceanic just hired a new fundraising copywriter. They bring a lot to the table: Knowledgeable about fundraising – they’ve studied and really know many of our Moceanic courses inside and out. They’ve also read several important books, and…

AI Fundraising: 4 steps to getting it right

July 27, 2026

Jeff Brooks

Artificial Intelligence

I’m lazy. And I’ll (lazily) go out on a limb to say you’re lazy too. I’m confident in saying that, because laziness is a basic human trait. We’re always looking for shortcuts and labor-savers. It’s just the way we are.…

How to Get Your Fundraising Emails Delivered

May 25, 2026

Jeff Brooks

Artificial Intelligence, Digital Fundraising, Writing

Your donors’ email inboxes now have the most strict and heartless guardians ever: AI bots. As human beings with inboxes that have become a burdensome search through piles of spam messages every single day, most of us are happy for…

The Storytelling Technique That Raises a Lot More Money

May 11, 2026

Jeff Brooks

Storytelling, Writing

Let’s do a quick thought experiment about the way we tell stories. For this experiment, pretend you are at a nonprofit that supports explorers and scientists working in tropical rainforests. Through years of experience and testing, you know that your…

The Readability Mistakes Impacting Your Fundraising

May 4, 2026

Jeff Brooks

Design, Inclusivity, Writing

Fundraising is complicated. There’s a lot we need to do right. And a lot of things that can go wrong. But there’s one thing that is super common that’s chasing away donors and their donations. A lot of nonprofits are…

The Secret to Powerful Storytelling for Fundraising

September 29, 2025

Jeff Brooks

Storytelling

Stories are important for fundraising. They can make the difference between success and failure. But they aren’t the only thing going on in an effective fundraising message. They aren’t even the most important thing. A story is an ingredient for…

The Art of Fundraising Interviews: How to Capture Stories That Inspire Giving

August 11, 2025

Jeff Brooks

Storytelling

One of the challenges of storytelling is finding stories in the real world in the first place. It’s not that stories are rare. They’re happening everywhere, all the time. But they don’t seem like stories while they happen. It’s just…

4 Storytelling Power-Ups for Your Fundraising

August 4, 2025

Jeff Brooks

Storytelling

Stories are hard. Hard to find. Hard to tell well. And especially hard to keep on task. It’s that last one – keeping your story “on task” that so often trips up fundraisers. Because the purpose of telling a story…

What Good Is AI for Fundraisers? [VIDEO]

February 17, 2025

Jeff Brooks

Artificial Intelligence

Quick! Is AI about to take all our jobs? Do everything we do now, but better and faster? That’s what Sean Triner and I talked about. Short answer: No. Used well, AI can save you time and money. It’s great…

Two Books That Will Help You Write Like a Pro

December 9, 2024

Jeff Brooks

Books, Writing

Every fundraiser I know is obsessed with learning. (The ones who think they can do it all with their innate talent never last very long.) The great ones read every fundraising book they can get their hands on. They follow…

The Fundraisingology Lab is open this week. Doors close Fri, Feb 20.

Our AI Copy Assistant Keeps Surprising Us

AI Fundraising: 4 steps to getting it right

How to Get Your Fundraising Emails Delivered

The Storytelling Technique That Raises a Lot More Money

The Readability Mistakes Impacting Your Fundraising

The Secret to Powerful Storytelling for Fundraising

The Art of Fundraising Interviews: How to Capture Stories That Inspire Giving

4 Storytelling Power-Ups for Your Fundraising

What Good Is AI for Fundraisers? [VIDEO]

Two Books That Will Help You Write Like a Pro

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SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

HOW WE CAN HELP YOU

MORE

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FUNDRAISING TIPS FROM MOCEANIC