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Sorry darling

Sorry Darling, Not Everyone Wants a Relationship With You

Donor Love, Major and Mid Value Donors, Maths of Fundraising, Monthly Giving
It’s a question that many fundraisers ask me about mid-value donors. And it’s one of the key things that came up at my webinar All About Mid-Value Donors yesterday: How can I identify those donors ‘worth’ an extra investment in time…
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Really Integrating Direct Mail with Major Donors and Bequests

Really Integrating Direct Mail with Major Donors and Bequests

Benchmarking, Bequests and Legacies, Direct Mail, Major and Mid Value Donors, Maths of Fundraising
I believe the new big thing for charities (and something Roger Craver of The Agitator has pointed out) is something really old-fashioned: talking to your donors face to face. Especially mid-value donors and those considering making bequests. The charities that…
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Make More for Your Cause with the Pareto Principle

Make More for Your Cause with the Pareto Principle

Major and Mid Value Donors, Maths of Fundraising
When we founded Pareto Fundraising, my friend Paul and I named it that for a reason: The mathematical concept of the Pareto Principle. Most people in direct marketing understand the principle in general. They get that 80% of your income will…
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The Most Crazy Thing I Ever Heard

The Most Crazy Thing I Ever Heard

Maths of Fundraising, Bequests and Legacies
I heard the most crazy thing ever: A frustrated charity fundraiser told me that they had to cancel their annual survey this year. Why? Had it failed to work? Not at all. It was still gathering game-changing data from their…
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How To Ask Every Donor The Right Amount

Direct Mail, Donor Love, Maths of Fundraising
Or: How to Avoid Looking Like You Don’t Know Your Donors In this blog, I refer to the gift ask chart. You can get your own gift ask chart to download as an excel file. Just click here. What’s worse…
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How To Test In Fundraising So You Learn Cool Stuff You Can Use

Direct Mail, Maths of Fundraising
4 Reasons Direct-Response Tests End up Telling You Nothing Sean claimed the other day that 91.645% of direct response fundraising tests are a waste of time. “Dude,” I said, “that’s fake news. The real number is 91.625%!” Either way, though,…
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Controversial non-Controversy

Could You Be Mailing TOO Often?

Direct Mail, Maths of Fundraising
Jeff and I have both written articles about how mailing more times, raised more money.  Because we see so MUCH data around giving, we are both huge advocates for mailing more often.  Not because we sell mailings or print, but…
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The Calculation That Can Chart Your Future

Maths of Fundraising, Major and Mid Value Donors
Net Present Value Net present value (NPV) is a finance term that’s meant to help you decide whether an investment is worthwhile or not. It’s pretty much the same for fundraisers, who can calculate NPV this way: Total projected lifetime…
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How Many Times Can You Mail Your Donors Before They Rise Up And Kill You?

Benchmarking, Direct Mail, Donor Psychology, Maths of Fundraising
So how often should you mail? Pareto Fundraising, the company I co-founded before Moceanic, looks at data and tries to work out what the optimum communications program should be to maximise lifetime value from donors. Donors are very expensive to…
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Beware Don’t Make These Mistakes When Measuring Success Colin Shaw Featured Image e1519875069306

How the Way You Measure Success Can Shape Your Organization’s Future

Benchmarking, Maths of Fundraising, Trends
When corporations fail to invest in their future, we shake our heads and wonder why they’re so shortsighted. Think of the once-important ice-delivery companies. They didn’t realize they were in the business of providing ice; they apparently thought they were…
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