Major and Mid Value Donors Archives

The Donor Survey that Can Shape Your Annual Fundraising Plan

July 21, 2025

Jeff Brooks

Major and Mid Value Donors, Monthly Giving, Offer

You may know that we at Moceanic really love a certain type of donor survey we call the Supporter Connection Survey. They are the best-known generator of planned giving leads. They can effectively uncover “hidden” mid-value or even major donors…

How to Succeed with Proven Offers for Major Donors

May 19, 2025

Jeff Brooks

Major and Mid Value Donors

Do you know the top reason non-donors give for not donating? “There’s no point to giving.” They believe – and not without justification – that no matter how much they give, the world’s problems will not be solved. So the…

Major Donor Mistake That Can Cost You A LOT of Revenue

May 12, 2025

Jeff Brooks

Major and Mid Value Donors

You’ve heard the fable about the Goose That Laid the Golden Egg. You know, the farmer who had a goose lay a pure-gold egg every day. At today’s prices that’s worth more than $14,000 a day. Pretty sweet money. But…

How to Find Your Major Donors – It’s Easier than You Think

May 5, 2025

Jeff Brooks

Major and Mid Value Donors

A few years ago, I was working with a brand-new start-up nonprofit organization. They had exactly one donor: the founder. He was a wealthy business owner who had a vision for making the world a better place, and he was…

The Amazing Secret behind Major Donor Fundraising

April 21, 2025

Jeff Brooks

Major and Mid Value Donors

Major donors are different. But not for the reasons – or in the ways – we usually expect. In fact, Jen Shang, after talking to a lot of wealthy major donors about why they donate, has something to say about…

How to Get the Most from Your Corporate Sponsorships

February 3, 2025

Barbara Cecil

Major and Mid Value Donors

Guest post by Barbara Cecil, Development Director at SOS Community Services | (Ypsilanti, Michigan), and longtime member of The Fundraisingology Lab by Moceanic. Corporate Sponsorships for fundraising events are a time-honored way to make your events raise more money. But they…

3 Easy Ways to Super-Charge Your Year-End Fundraising

September 2, 2024

Sean Triner

Major and Mid Value Donors, Maths of Fundraising

In the USA around 40% of all charitable giving happens in the month of December*. It’s a time when many donors are in a giving mood. You already know that I’m sure. And you already have an awesome year-end campaign…

Donor Advised Funds Are a Potential Fundraising Goldmine – If You Do the Right Things

November 6, 2023

Jeff Brooks

Major and Mid Value Donors

Donor Advised Funds (DAF) in the USA and UK (called PAFs in Australia) are a very big deal, and getting bigger. They have gone from being a sort of fringe way some donors gave, to a massive and important donation…

7 Ways to Encourage Your Donors to Upgrade Their Giving

August 14, 2023

Sean Triner

Major and Mid Value Donors

There’s an important truth in fundraising that can help you succeed – but it can also seriously limit your income potential. It’s this: Most donors give about the same amount they’ve given before. Someone who donates $50 is more likely…

The “Middle Siblings” of Fundraising, and How You Can Connect with Them

July 17, 2023

Jeff Brooks

Major and Mid Value Donors

Mid-value donors are sometimes the “middle children” of donor files. Like the stereotypical middle child, they get less attention than the others. They can “fall through the cracks” and not get the focus and treatment they need. Nonprofits often have…

NEW FREE WORKSHOP: Double Your Year-End Donations – Sessions Aug 19-22

The Donor Survey that Can Shape Your Annual Fundraising Plan

How to Succeed with Proven Offers for Major Donors

Major Donor Mistake That Can Cost You A LOT of Revenue

How to Find Your Major Donors – It’s Easier than You Think

The Amazing Secret behind Major Donor Fundraising

How to Get the Most from Your Corporate Sponsorships

3 Easy Ways to Super-Charge Your Year-End Fundraising

Donor Advised Funds Are a Potential Fundraising Goldmine – If You Do the Right Things

7 Ways to Encourage Your Donors to Upgrade Their Giving

The “Middle Siblings” of Fundraising, and How You Can Connect with Them

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 1:

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

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SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

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MORE

SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

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New York: 3:30pm Thursday, Aug 23
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Times don’t suit? Check out Option 2