Major and Mid Value Donors Archives

Winning Direct Mail Lifts: Where to Invest to Improve Response

September 8, 2025

Jeff Brooks

Direct Mail, Fundraising, Major and Mid Value Donors

Double your income! This post is part of a series on specific steps you can take to meaningfully increase your fundraising revenue. This is part 2. It’s easy to say “Spend more to get more.” But what exactly should you…

Your Guide to Winning with the 80/20 Rule

September 1, 2025

Jeff Brooks

Major and Mid Value Donors, Strategy

Double your income! This post is part of a series on specific steps you can take to meaningfully increase your fundraising revenue. This is part 1. You’ve heard about spending more to get more. But you probably don’t have extra…

The Donor Survey that Can Shape Your Annual Fundraising Plan

July 21, 2025

Jeff Brooks

Major and Mid Value Donors, Monthly Giving, Offer

You may know that we at Moceanic really love a certain type of donor survey we call the Supporter Connection Survey. They are the best-known generator of planned giving leads. They can effectively uncover “hidden” mid-value or even major donors…

How to Succeed with Proven Offers for Major Donors

May 19, 2025

Jeff Brooks

Major and Mid Value Donors

Do you know the top reason non-donors give for not donating? “There’s no point to giving.” They believe – and not without justification – that no matter how much they give, the world’s problems will not be solved. So the…

Major Donor Mistake That Can Cost You A LOT of Revenue

May 12, 2025

Jeff Brooks

Major and Mid Value Donors

You’ve heard the fable about the Goose That Laid the Golden Egg. You know, the farmer who had a goose lay a pure-gold egg every day. At today’s prices that’s worth more than $14,000 a day. Pretty sweet money. But…

How to Find Your Major Donors – It’s Easier than You Think

May 5, 2025

Jeff Brooks

Major and Mid Value Donors

A few years ago, I was working with a brand-new start-up nonprofit organization. They had exactly one donor: the founder. He was a wealthy business owner who had a vision for making the world a better place, and he was…

The Amazing Secret behind Major Donor Fundraising

April 21, 2025

Jeff Brooks

Major and Mid Value Donors

Major donors are different. But not for the reasons – or in the ways – we usually expect. In fact, Jen Shang, after talking to a lot of wealthy major donors about why they donate, has something to say about…

How to Get the Most from Your Corporate Sponsorships

February 3, 2025

Barbara Cecil

Major and Mid Value Donors

Guest post by Barbara Cecil, Development Director at SOS Community Services | (Ypsilanti, Michigan), and longtime member of The Fundraisingology Lab by Moceanic. Corporate Sponsorships for fundraising events are a time-honored way to make your events raise more money. But they…

3 Easy Ways to Super-Charge Your Year-End Fundraising

September 2, 2024

Sean Triner

Major and Mid Value Donors, Maths of Fundraising

In the USA around 40% of all charitable giving happens in the month of December*. It’s a time when many donors are in a giving mood. You already know that I’m sure. And you already have an awesome year-end campaign…

Donor Advised Funds Are a Potential Fundraising Goldmine – If You Do the Right Things

November 6, 2023

Jeff Brooks

Major and Mid Value Donors

Donor Advised Funds (DAF) in the USA and UK (called PAFs in Australia) are a very big deal, and getting bigger. They have gone from being a sort of fringe way some donors gave, to a massive and important donation…

NEW FREE WORKSHOP: Double Your Year-End Donations

Winning Direct Mail Lifts: Where to Invest to Improve Response

Your Guide to Winning with the 80/20 Rule

The Donor Survey that Can Shape Your Annual Fundraising Plan

How to Succeed with Proven Offers for Major Donors

Major Donor Mistake That Can Cost You A LOT of Revenue

How to Find Your Major Donors – It’s Easier than You Think

The Amazing Secret behind Major Donor Fundraising

How to Get the Most from Your Corporate Sponsorships

3 Easy Ways to Super-Charge Your Year-End Fundraising

Donor Advised Funds Are a Potential Fundraising Goldmine – If You Do the Right Things

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Dive Into Smarter Fundraising with Moceanic

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