Donor Psychology Archives | Page 3 of 4

VIDEO: Adrian Sargeant Reveals How Fundraising Meets Human Needs

June 30, 2018

Jeff Brooks

Professor Adrian Sargeant of The Philanthropy Centre describes research into some of the human needs that charitable giving can help people meet: Connectedness Autonomy Competence Growth Purpose in Life Self-acceptance When fundraisers aim their strategy and messaging at these fundamental…

VIDEO: Roger Craver on the Amazing Donor-Behavior Prediction Tool You Can Use Now

April 16, 2018

Jeff Brooks

Donor Psychology

Roger Craver, founder of DonorVoice and editor at the must-read blog, The Agitator, describes the power of the donor commitment survey, a simple three-question survey that’s highly predictive of donor giving. He’ll show you how to put it to work…

What Makes Donors Respond?

December 11, 2017

Jeff Brooks

Donor Psychology

I found two interesting online banner ads. One from Seattle’s Union Gospel Mission, the other from UNICEF USA. Each ad is half brilliant. And half not-so-brilliant. Sean and I talked about these ads and the easy step each of them…

Do long letters in fundraising still work?

The Weird Power of Long Fundraising Letters

October 23, 2017

Sean Triner

Direct Mail, Donor Psychology, Major and Mid Value Donors

Long letters work better. But don’t just take it from me. Dr Barnardo wrote a four-page appeal letter in London in the 1880s using classic direct mail techniques: Underlining, urgency, dollar handles, specific ask and a clear reference to what…

Six Steps to Make Your Communications Sticky

September 1, 2017

Sean Triner

Donor Love, Branding, Donor Psychology, Storytelling

How do you make sure that everything you write grabs the reader’s attention, engages them and makes something happen? After all, there is no point writing stuff that doesn’t have the desired outcome. Even if that outcome is to help…

How to Raise Funds on Obscure Holidays and Awareness Days

July 3, 2017

Jeff Brooks

Donor Psychology

July is National Wheelchair Beautification Month here in the USA. It’s also Cord Blood Awareness Month. I’m not telling you this in order to mock these awareness holidays. There are no doubt quality nonprofit organizations that use these days to…

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Does It Really Matter If I DON’T Donate?

June 22, 2017

Sean Triner

Digital Fundraising, Direct Mail, Donor Psychology

Fundraisers are doing incredibly important work. You are connecting people who care with people (or environment/animals/causes) in need. Most of us are active in fundraising because we want to change things from bad to good. As Tom Ahern says, donors…

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How Many Times Can You Mail Your Donors Before They Rise Up And Kill You?

May 29, 2017

Sean Triner

Benchmarking, Direct Mail, Donor Psychology, Maths of Fundraising

So how often should you mail? Pareto Fundraising, the company I co-founded before Moceanic, looks at data and tries to work out what the optimum communications program should be to maximise lifetime value from donors. Donors are very expensive to…

“Sign the Enclosed Placenta”: The Weird Power of Errors in Fundraising

April 22, 2017

Jeff Brooks

Donor Psychology

Don’t you hate making errors? They make you look and feel stupid. But errors are funny things. It’s impossible to predict what damage they’ll do. Surprisingly often, they hurt your pride a lot more than they hurt anything else. We…

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Which Pile of Money Would You Rather Have?

April 5, 2017

Sean Triner

Boards and Fundraising, Donor Psychology, Trends

Dan Pallotta couldn’t have been more right with his TED talk ‘The Way We Think About Charity is Dead Wrong.’ But he wasn’t just trying to explain the importance and good that ‘overhead’ does for charities to the public and media. It’s also the charity staff who really need to…

The Fundraisingology Lab is open this week. Doors close Fri, Feb 20.

VIDEO: Adrian Sargeant Reveals How Fundraising Meets Human Needs

VIDEO: Roger Craver on the Amazing Donor-Behavior Prediction Tool You Can Use Now

What Makes Donors Respond?

The Weird Power of Long Fundraising Letters

Six Steps to Make Your Communications Sticky

How to Raise Funds on Obscure Holidays and Awareness Days

Does It Really Matter If I DON’T Donate?

How Many Times Can You Mail Your Donors Before They Rise Up And Kill You?

“Sign the Enclosed Placenta”: The Weird Power of Errors in Fundraising

Which Pile of Money Would You Rather Have?

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

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FUNDRAISING TIPS FROM MOCEANIC