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5 Common Mistakes That Can Trip Up Your Digital Fundraising

Digital Fundraising
Here are some extremely common and costly errors nonprofits make in their online fundraising. I’m bringing them up not to call anyone out, but to point out these common traps. They happen to a lot of fundraisers because they’re easy…
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How to Succeed in Digital Fundraising: 7 Universal Laws

Digital Fundraising
We often think of “Digital” as a channel, like “direct mail” or “phone.” In reality though, “digital” is a universe of channels with distinct roles and rules. Everything from websites and email to messaging and social platforms, countless apps, different…
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How to Build Lasting Relationships with Your Donors with Webinars

Digital Fundraising, Major and Mid Value Donors
People often ask me, What’s new in fundraising? Every time I hear that, I have the urge to scold: Don’t ask what’s new. Ask what’s working! Because most “new” things in fundraising don’t work very well.  Sometimes they don’t work…
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An Integrated Multichannel Fundraising Campaign Is Easier Than You Think

An Integrated Multichannel Fundraising Campaign Is Easier Than You Think

Digital Fundraising, Direct Mail, Time Management
I remember that panicked feeling that arose when someone suggested doing an integrated multi-channel fundraising campaign. What it meant to me, the frontline copywriter, was four times as much work crammed into the same amount of time as a “normal”…
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Does It Really Matter If I DON’T Donate?

Digital Fundraising, Direct Mail, Donor Psychology
Fundraisers are doing incredibly important work.  You are connecting people who care with people (or environment/animals/causes) in need. Most of us are active in fundraising because we want to change things from bad to good.  As Tom Ahern says, donors…
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My Thank-You Message Raised Loads of Money! Why Is Sean Complaining?

Donor Love, Digital Fundraising, Major and Mid Value Donors
I got this brilliant message from April Kelsey – a fundraising and communications specialist based in Hampton, VA, USA. Hey, Sean! Today I made about $100k off ONE thank you email, applying techniques I’ve been learning from you and others…
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Digital Fundraising Beyond Doggies and Dolphins

Digital Fundraising, Trends
The Soi Dog Foundation and Australia for Dolphins have had enormous success in global fundraising using the digital ‘multi-step’ approach. Although based in Thailand and Australia respectively, the two charities fundraised globally with shocking images, which helped them get traction.…
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Loving and Punning on Valentines Day

Digital Fundraising
I got this lovely email from World Animal Protection (WAP). It worked on me.  BUT generally, humour is risky in charity direct marketing. I think this is for a few reasons: Not everyone gets the joke! Making light of your serious cause needs…
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truth_wall

The Truth Well Told*

Digital Fundraising, Donor Psychology
Many charities shy away from the ‘bad’ their organisation tries to fix.  This is not facing reality, not telling the truth and not giving people the opportunity to make bad good. Here is a cracking example from Concern Worldwide of…
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Welcoming e-News Subscribers

Digital Fundraising, Donor Love
A friend just asked me about the best practice for welcoming people who sign up for e-news or updates through your website home page. Well, as always, it depends.  Is the purpose of the newsletter, information, fundraising or service provision? …
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